If you think by launching a trendy website your work is done, then my dear you are wrong. You have to proactively measure how your website is working in terms of innumerable yet relevant metrics. You need a powerful tool cut-out for the purpose and what could be better than the ones offered by Google itself.
Data analytics is crucial for the growth of your business website as it helps you understand your visitor behavior in your website and provides you with tons of insights to further improve your website on a regular basis.
WHY YOU SHOULD CHOOSE GOOGLE DATA ANALYTICS?
The reasons for choosing Google Data Analytics for digital marketing are:
It is free.
It collects data automatically.
It integrates with other tools and platforms.
It has the ability to search internal sites & search behavior.
It helps to know age, gender, interest, device & location of your visitors.
It lets you know why your visitors are bouncing off your website.
It tells you which social media platforms to target.
It gives you the ability to understand which content to create.
Lastly, it gives you insights of your journey from which you can understand whether you are on the right path of achieving your goals or not.
8 IMPORTANT GOOGLE DATA ANALYTICS TOOLS
Google Analytics :
Google Analytics is a web analytics service which provides statistics for search engine optimization (SEO) and for digital marketing purposes. The service is available for free to anyone with a Google account.
It gets user data from each website visitor by the use of page tags. Google Analytics has features that can help users identify trends and patterns in how visitors engage with their websites. The features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.
Google Search Console :
Google Search Console is a free service offered by Google. It helps you monitor, maintain and troubleshoot the presence of your site in Google Search results. You don't have to sign up for Search Console to be included in Google Search results. The Search Console helps you understand and improve how Google sees your site.
Here’s how to use Google Search Console for SEO:
Track keyword rankings, impressions, organic traffic, average position, and click-through rate (CTR).
Submit sitemaps and removals.
Identify and troubleshoot page experience or mobile usability issues.
See security issues or manual actions that Google has identified.
Analyze essential backlink data like total external links, internal links, top linked pages, etc.
Looker is a business intelligence (BI) tool that can help a business to develop insightful visualizations. It offers many features like, user-friendly workflow, completely browser-based and dashboard collaboration. There are other benefits like, users can create interactive dashboards which are dynamic, can schedule and automate the distribution of reports and can utilize embedded analytics.
Google Ads :
Google Ads is Google's online advertising program, through which you can create online ads related to your products and services to reach out to people, who are interested & could be turned into potential customers. You can use it to promote your business, sell your products & services & increase traffic to your website. It can be managed online with the ease of creating & changing your ad campaign to fit into your bill. You can create a website and link your online ads absolutely free. It is a great & cost effective tool to reach out to a virtually unlimited and targeted audience.
Google Data Studio :
It is an online tool that lets you visualize data for free. You can choose from a wide range of data sources, including Google Sheets and Microsoft Excel files. The AI of Google Data Studio combines data from several sources. It analyzes those data and enables you to make interactive charts, dashboards & reports. You just need to select the charts & tables that you want in your report and add colorful themes to them. Following are the features of Data Studio that will help you get started:
Multiple data collection sources
Performance driven In- Memory BI Engine
Interactive data visualization
Real time collaboration
Ease of use
Scheduling of reports
Various charts Analytics
Google Optimize :
Google Optimize helps you with testing variants of web pages and lets you know how they perform against an objective that you specify. It monitors the results of your experiment and tells you which variant is the leader. To get started:
Set up Google Optimize
Deploy the Optimize snippet on your website
Google Surveys :
Google Surveys is a business product by Google that lets you customize your market research. It is free, so it is a cost effective platform. It lets marketers evaluate market trends & understand customer behavior. Through surveys you can easily get genuine and reliable research content from genuine audiences. It is different from Google Forms.
Google Tag Manager :
Google Tag Manager is a free Google Data Analytics Tool. It lets you install & permit you to track tags on your website without any code. It gives you the ability to add and update your tags for conversion tracking, site analytics & remarketing. There are endless ways to track activity across your site and its intuitive design permits you to change tags as per your need. It lets your business site run smoothly.
Do you know any other good analytics tools, may or may not be provided by Google, that can help the digital marketers track the performance of their campaigns? Share with us in the comments below.