Affiliate Marketing is the process of earning money online every time a customer purchases a product based on your recommendation. This is an online sales strategy that makes you – ‘the affiliate’ – and allows you to earn a commission. It helps the brand to increase sales. Along with that it makes it possible for affiliates to earn money on product sales without creating products of their own.
HOW DOES AFFILIATE MARKETING WORK
Affiliate Marketing Services in India have been there since a long time, think about LIC agents. However, over the last decades it has grown in tremendous volume. Affiliate marketing involves referring to a product or service by sharing it on a blog, social media platforms or website. The affiliate earns a commission each time someone makes a purchase through the unique link or code associated with their recommendation.
To participate in an affiliate marketing program, you will need to:
Find an affiliate program
Join an affiliate program
Choose what & which offers to promote
Get a unique affiliate link or code for each offer
Share those links or codes on your blog, social media platforms, YouTube channel or website.
Collect a commission anytime someone uses your links or codes to make a purchase.
Before joining any Affiliate Marketing Programs, you need to know few basics like -
Do research on your target audience, knowing their areas and platforms where they spend their time and money the most.
Get to know about your target audience's tastes and preferences and research on the criteria based on which they get attracted to products and make a purchase.
Know the different types of affiliate programs as based on their type, you can choose how to work in that field.
IMPORTANT AFFILIATE PROGRAM TYPES IN INDIA
Coupon Platforms :
In this type of affiliate programs, you are given a special discount for your referral audience. This strategy offers an immediate incentive for your customers, which opens up the possibility of higher-than-average conversion rate. Usually the brand offers a discount to affiliates to promote it on product review or deals pages, as an incentive to get more audience to purchase.
Review Websites & Apps :
If the target audience of a particular product or services are more into reading and researching on available reviews before any purchases, then brands usually appoint affiliates who can publish reviews on their blogs and websites or on their apps. In this way, a more targeted audience gets to read more reviews and based on that they make purchases thus increasing the conversion rates.
Social Media Influencers :
Social media influencer marketing is a great way to market products and services of any brand. It is very much in trend in India. Brands are approaching social media influencers to market their products as an affiliate and they get paid for that. Brands look out for the same field influencers which is important to achieve conversions. In this way the brands reach out to more target audiences of their followers.
Search Affiliates :
Search affiliates is a form of paid advertising. You will be put up on the searches of the platforms in return for a payment. It might seem like social media ads but it is not. Credible people promote you in a very professional way which increases your audience, your reach and your own credibility.
Email Marketing :
Email marketing is a very innovative and impressive tool for affiliate marketing programs. Unlike it used to be once upon a time, now it has an upgraded avatar. Through email marketing, brands are reaching out to people in a more personal and productive way than just selling their products and services. They are promoting them, building trust and credibility and spreading awareness with a very subtle hint of sales. Be careful about the frequency of the emails. The content should be to the point and attractive with lucrative images. There should be related call-to-action buttons with easy to reach out options placed strategically on the email.
It’s been proven time and time again that consumers are more likely to believe a third party than a brand itself and that is why Affiliate Marketing Services in India and around the world are so widely accepted and successful.