Analysis Of Our Recent Festive Campaign

Screenshot from 2018-10-04 18_05_52

The What

  • Objective

To boost website traffic & keep them engaged with the brand content. And also to increase followers on the Facebook Page

  • Expectations?

Keeping in mind the client’s budget of INR 2,500 for this campaign, we roughly expected a Reach of 60k, Engagement of 8k, Followers increased to 100 and Post Clicks to 500

  • Communication Flow

To build awareness and garner engagement based on the communication. We had the announcement post before the contest start date followed by contest post, reminder posts followed by the winner announcement

The Who
The Target Audiences for the Contest were people interested in buying properties, looking for an investment and those who reside in Mumbai and Navi Mumbai

The Why

  • About the Contest

As the brand ‘Sara Realty’ is relatively new for audiences, we needed to increase engagement and followers for the their project Kshipra, Sanpada, on their Facebook Page. Festive seasons often garner the maximum engagement as people are always on the lookout for festive offers on various products, which made Ganesh Chaturthi the apt occasion. The aim of the campaign was that the participants had to find the #MissingModak on the website, share the screenshot, like the Facebook page and also tag their friends.

The How

  • Evaluation of Winners

Based on the humongous engagement received, we evaluated our audiences based on replies & engagement levels on the Facebook page. The winners were eventually announced & presented with Amazon Gift Vouchers.

  • The Results

With a restricted budget of INR 2,500, the engagement results surpassed our expectations. The following were the results that we received through the campaign
People Reached: 82,874
Like, Comment & Share Received
FB Likes: 227
FB Comment: 317
FB Video Views: 10,355
FB Shares: 141
FB Post Clicks: 656
Linkedin Likes: 2
Linkedin Post Click: 4
Linkedin Comment: 1
Instagram Likes: 61
Instagram Comments: 12
Instagram Video Views: 1,291
Facebook Followers Increased: 116

To establish a compelling brand presence on social media, get in touch with us. Futurescape Advertising is one of the leading advertising and digital marketing companies based in Vashi, Navi Mumbai.

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