COVID-19 has made a huge impact on countries, communities and businesses worldwide, it's the time when it is most important to stay calm, safe and make sure to explore all the options for your business.
In this particular blog we are going to discuss different trends of digital marketing and strategies which you can focus on, during this COVID-19 outbreak, you can focus on few things such as:
Customer service and reputation management
Question and answers
Google ad campaigns
Google my business
Increasing your budget
During such tough times, Facebook & Google have brought a breath of fresh air for small businesses as they are helping them by launching a business resource hub to support small businesses which are affected by the COVID-19. They have also created the Facebook small business grants program that aims to provide financial support in the form of cash grants and ad credits to eligible small businesses.
Google is partnering with the US government so that they can develop a website which will be dedicated to provide information on COVID-19.
They are also promoting the “Do the Five” campaign on their homepage which is helping raise awareness about the simple and vital safety measures that we all can take to stop the spread of COVID-19.
Crucial times are going on now where everybody is getting worried and anxious about their businesses and the worst thing which you can do is to stop everything out off panic, including your digital marketing strategy. Maintaining your search engine marketing can help you manage and carry on creating money, which is essential during such potential economic low times
Few strategies for your business to help SEO & your business:
1. Doesn't matter if you are working from the office or home, or even if your business is shut or remains open. It is important for you to keep your Google My Business profile updated. Google has announced that their maps will display if businesses are open or temporarily closed. The only way to mark your business as temporarily closed is to connect with google’s My Business Support.
Google has come across to be extremely supportive of businesses and they have released an information on how to update business information in a bid to provide their customers with the most accurate information.
Futurescape advertising’s SEO suggests:
* Declare that you are closed
* Make a Google post explaining why and how your business is going through a transition due to COVID-19
* Contact Google My Business support to mark your business as “Temporarily Closed”
2. Focus on Customer Service and Reputation Management:
Brands like facebook are creating content hubs to keep your customers and consumers informed about your businesses current situation.
You can also do the same thing, small to medium sized businesses and make use of contents, blogs and things which are relevant to your business. Current time is to keep your customers informed about your business and existence, reassuring customers that why they left and letting them know that you will be back.
3. Answer Frequently Asked Questions:
People are using Google more than ever. Ensure that your website content answers the questions that searchers are looking for, whether that’s to see if you’re open or stocking certain products.
By having the answers to these questions — and adding FAQ schema to the pages they’re on — you have an opportunity to appear higher in the search engine results page (SERP), which in turn, can increase your traffic and click-through-rate (CTR.)
4. Be prepared for any budget
Behavioural changes of buyer and social media is about to be changed in these weeks and months, so always remember that it is fine even if you spend an ample amount of money for your advertising as it will give you better returns tomorrow.
Also, spend your budget wisely, especially if it can have a measurable short-term impact on your business. And, if you can afford it, invest in a long-term plan and utilize agencies for marketing strategies.
5. Create a Google Ads Campaign
As mentioned in the above points, it’s imperative that you let customers know if you are still open during this time. If you’re worried that you’re not getting the message across, one way to do so is by creating a Google Ads campaign. This is the best way to reach customers who intend to buy quickly.
You can also use the likes of Facebook Ads to reach your target audience on social media.
As we can expect a drop in demand for certain products and services, now is the time to use online advertising to make a push with discounts and support your sales team. Of course, depending on your product/service, you’ll need to be mindful of a potential disruption to stock and delivery.
6. Utilize Social Media
Similar to Google My Business, use your social media channels to keep your customers up-to-date with your business. You can create posts letting customers know if you’re open or not; if you’re taking online orders or offering take out only, or simply if you’re keeping yourself and your employees safe. Generally, just being active online is encouraged.
Instagram recently launched a “Stay Home” sticker for Instagram Stories in a bid to encourage social distancing during the COVID-19 outbreak. Furthermore, profiles that use this sticker in their Stories get pulled into a new group Story, just for that sticker. It’s a good way to get in front of your followers during this time with key messaging related to your business operations.
For more such helpful guides to help you in your digital marketing journey, keep following this space.