Social Media has changed the way we interact and look at one another. Not only that, it has changed the way companies in every industry do their business and engage with their customers. This is especially true for the food industry. That is why having a social media presence is no longer just an option but a necessity. So social media marketing for the food industry is the key to developing and growing your customer base. You need to remember that your guests are on social media so you should be too. It is crucial to growing your business. Whether you post simple photos every day about your specials or you promote or sponsor ads – a social media marketing strategy is absolutely a must.
But worrying about where to start from? How do you develop a restaurant’s social media strategy? And how do you effectively promote your restaurant on social media? Keep reading this guide to learn the tips and tricks.
There are many social media platforms today. And being active in all of them is not always possible. So you need to choose the best-suited one for your business. Presently some of the popular platforms are Instagram, Facebook, YouTube & Twitter. You need to do thorough research on your potential customers and their preferred social media platforms, based on which you can decide which platforms to decide for your marketing strategy.
Users on social media always go through any profile or page of interest thoroughly to know more about what you have to offer. So building a good ‘bio’ for your profile is very crucial. It is kind of the first impression that will leave on your viewers. You should create an appealing profile page with details on your food business, snippets from the pages of your restaurant, what you offer, what you experiment with, what new and unique you have in your box to offer your users high-quality pictures and interesting short videos.
In this present world, people are well aware of how things can be twisted and presented on social media. So you need to be honest and authentic and the best way to showcase that would be to post ‘behind-the-scenes’ pictures and videos directly from your restaurant. You can post how your chefs work and in what conditions, you can post pictures of your waiters serving food, how hygienic your restaurant is, how you do sanitisation, you can make videos of your customers dining in your restaurants – all happy.
Social media marketing is all about how much you are showcasing your brand on social media to get mass engagement and turn them into loyal customers. And for that, being consistent is essential. You need to post high quality, good pictures of your food business daily on your page with catchy captions, informative descriptions & trending hashtags. You need to create videos that are very much in trend now. It can be of anything. You can hire a photo videographer to do professional shoots. It can be very impactful to the audience.
Social media is a great platform where virtually we meet each other and connect. So it is a great way to promote your food business through regular interactions. You should revert back to tagged posts immediately to leave a good impression that you prioritize your audience above all. Always be positive while reverting back to reviews. There will be both positive and negative reviews. And you have to take everything positively. Always Thank everyone who leaves a good review and always make sure to enquire and provide a solution in case of negative complaints. Reverting back to messages is crucial and it leaves a good impression on the users.
Share the contents of your users when they post and tag your brand. It can be about your restaurant, about the food and also the service. These works are testimonials that can intrigue others. It can provide people with trust in your brand. This user-generated content will help you in building online credibility.
Today many of us are concerned about the environment. So if you create something eco-friendly, it will be unique and users will appreciate it. You can provide sustainable means of preserving food or how to use local products from local farmers and vendors for creating good food.
Almost all the industries that are offering products and services are working with influencers these days. And the food industry is not left behind. You can collaborate with influencers and food bloggers to promote your brand. You can allow them to take photos and make videos and taste your food. Then they will share their reviews with their followers on social media and this way with word of mouth and a little investment, you can reach many users organically.
At this stage, you have an appealing profile with a catchy bio and a good quality feed, yet you fail to see the desired engagement and conversion rate for your restaurant. Well, this is the perfect time to host giveaways and contests. Create easy to do rules for Giveaways, like, asking followers to like, follow, comment and share stories and tag friends or create a creative video for contests or post pictures of their signature dish. Select winners and give them free lunch or dinner vouchers from your restaurants. All of these can be done through social media platforms very easily and you will be surprised to see amazing turnouts.
These social media platforms are all here for business and you can utilise it for your own reach. You can expand by doing paid promotions and sponsored ads. Sponsored ads could be a tad bit difficult with tight budgets but paid promotions can be done according to your budget!
Social Media is evolving every day, so you need to keep yourself updated with the going trends and changes too. Your social media marketing strategy should be updated accordingly to extract the optimum level of benefit.
At Futurescape Advertising, we can help you to manage your social media marketing and stay ahead of the competition. We devise custom social media plans to suit and benefit your unique business. Also, we offer integrated digital marketing plans for the optimized digital presence of your brand. Get a free consultation today.