Futurescape Advertising has successfully bagged the multi-dimensional creative account of Atlantis, a smart city project that is coming up in Khalapur along Mumbai-Pune Expressway. Touted as the biggest smart city project to come up in Mumbai, Atlantis is partnering with many renowned names for this iconic project.
[caption id='attachment_179' align='aligncenter' width='597'] Atlantis launch AD in Times OF India[/caption]
The agency was selected following a multi-agency pitch. Commenting on the deal, Project Director Mr Atul Mhatre adds, “finding the right partner for our advertising requirements was a very big challenge due to the scale and the scope of the project. We were looking for an agency that would be able to do justice to our project and also understand our vision. That is how we narrowed it down to Futurescape Advertising”.
Commenting on the win, Futurescape Advertising’s Business Manager, Mr Shahbaz Temkar added, “First of all it's a great privilege to be associated with such a big and iconic project. This account opens up a plethora of creative opportunities for us as an agency. Our strategy would primarily focus on building an impressive image for the brand and to showcase how it is different from other real estate projects. It would be a challenging task to come up with a campaign that would stick in the minds of the people, but that is exactly why we are so excited about this project”.
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Contact: Shahbaz Temkar