How the rising use of video is changing social media?

How the rising use of video is changing social media?

If you have been quite active on social media, you must have come across Vlogs, live videos or product video ads. With each passing day, videos are becoming more and more prominent. Social media is constantly evolving. Even before we come to know a technique is trending, you never know another strategy may come into foundation. Compared to a plain text, nearly 90% of information is transmitted to the brain is visual. Of this, videos occupy a large proportion of interest from users. Another intriguing fact is one third of people spend their time on video marketing. Let’s get to know how video ads and live video formats are changing the scenario of social media.

Videos in the form of ads:

A study indicates that people trust video ads as compared to other ad formats. Whether the ultimate objective of your business conversions, brand promotion or website clicks, video ads deliver lots of impressions if and only it is effective. A user would preferably watch a video about a product rather than read about it which can be proved by the fact that 69% of people have voted to watch product video.

Impact of live video feature:

Unlike only plain text ads, the impact of live videos in online marketing is more as it helps to interact with your audience in real-time, get qualified leads and influence behavior. Recently, the trend that is picking up on social media sites like Snapchat, Facebook and Instagram is the rise of live videos. Facebook Live video streaming was rolled out in 2015 initially in the US. Whether it is meetings, speeches, behind-the-scenes of an event, several people are taking complete advantage of it to garner instant interest from the target audience.

For apps like Snapchat and Instagram, the stories section also allows users to begin a live video. It is no longer viewed as a casual feature, event marketers and businesses have been using the feature to increase engagement. The second benefit is users get quick broadcast of a video, which they can view in real-time & wouldn’t want to miss it.

Live video gives users an unedited view of an event. A sneak peek view of an event or a show creates an excitement among viewers, as it can help businesses to keep them interested in your content. Being live on Facebook or Instagram doesn’t mean you do not know what you’re going to say. It calls for rehearse beforehand as you do not want to make a major mistake in front of your viewers.


More video is expended on YouTube than some other interpersonal organization. More than 1 billion hours of video are observed day by day on YouTube in 88 nations in 76 dialects, as per YouTube's measurements. YouTube is likewise the world's second-biggest web index after its parent organization Google. YouTube has gigantic reach, however discovering individuals with such a significant number of different recordings competing for eyeballs is the precarious part. However, advertisers find overpowering accomplishment on YouTube. Out of the 85 percent of advertisers who have distributed video content on YouTube, an incredible 83 percent saw it as a viable methodology. We should take a gander at a couple of those organizations who are hitting the imprint. Here are the few tips which you can use while creating your video content:

 * Go Big in a Small Amount of Time

 * Attract your target audience using video.

 * Connect with your audience on a personal level


Individuals love Instagram. For some individuals, it's an option in contrast to data over-burden. There's an enchanting straightforwardness of looking at visual substance without perusing. Despite the fact that it's not the greatest informal organization, a ton of clients like it the best. An ongoing Forbes article entitled 'Why Instagram Is The Top Social Platform For Engagement' separated the system's prosperity to its exceptionally visual nature and straightforwardness, which likewise works incredible on portable. The details on the system are great. There are 800 million month to month actives, 500 million day by day actives and 250 million day by day stories actives, as per Instagram organization information. Advertisers are adoring it, as well – 65% of video advertisers intend to remember it for their 2020 video promoting system

So how would you get the consideration of each one of those Instagram users?

Lessen words: Don't make individuals read excessively. Instagram is a visual medium

 *  Think in minor departure from your topic: People will in general discover a topic and stick with it. Instagram accounts frequently have a general look and feel, at that point continue rehashing their subject in new manners.

 * Keep it straightforward: Don't get excessively entangled, yet keep the execution delightful. Individuals look to Instagram for effortlessness and a much needed refresher. Give features, not all the directions.

 * Maintain center: Be resolute in your emphasis on one thought for your video.

'Individuals are in an outlook of being available to disclosure.' To saddle that, consider interests of clients makes compelling focusing on signals for advertisements. It's a word of wisdom for making natural video too. We should take a gander at a case of how to do video on Instagram.

Regardless your company is a B2B or B2C, here are some tips to help you create a successful live broadcast:

 * A compelling title

 * Make sure that the audio is clear without any background noise

 * Test broadcast length & time when you will be getting maximum views

 * Share on other social media sites to garner attention

 * Remember to respond to your users

Live videos and video ads are here to stay! Is your business using a video format for advertising campaigns? Leave us a comment and let us know! If you have any query, our advertising agency based in Navi Mumbai will help you to create the best video ads for your product.

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