Facebook is one of the most efficient platforms for generating leads. With a daily active user base of over 1.8 billion, Facebook can help businesses reach tons of new audiences everyday and hence it has become an important business tool for brands of every shape, size and industry.
WHAT IS A FACEBOOK LEAD?
A lead is a person who has shown an interest in your company's product or services by filling out a form to download an ebook, requesting a demo or completing an online survey, from where you get the information. Just liking a status, a photo or a video is not enough to become a lead as people often like and comment randomly.
2 Types of Facebook leads are -
Direct Leads where a lead is generated by sharing content that lands them directly back to a lead form on your website, which is found mostly on the landing page. Visitors then share information in exchange for an offer, like, an ebook, coupon or any other piece of content.
Indirect Leads where leads are generated by using Facebook on the path to conversion. For example, if you share a blog post containing a call-to-action to a landing page at the bottom of the post, your initial Facebook share indirectly leads visitors to that landing page.
To expand your business you need more sales and to get more sales you need conversion of your leads to paying customers. This means you need to generate more leads for the growth of your business. Facebook Tools for lead generation are :
Facebook Lead Ads
Facebook Live Videos
Facebook Photo Albums
WAYS TO GENERATE LEADS ON FACEBOOK
Promote your landing page:
One of the best ways to generate leads on Facebook is by sending people directly to your landing page containing your offer. Remember to include a compelling image, optimize your image to make sure that Facebook pulls the right image from the page and intimate the audience prior about sending them to an outside page where they might need to fill up a form. Use phrases like 'Download your ebook' or 'Register' or 'Subscribe' to indicate where you are sending them and the action they need to take.
Promote your popular blog posts:
Promoting your popular blog post can help in gaining trust of the people who can then be asked to fill up a form within your own website. Create attractive and informative blog posts and promote them on Facebook . You may introduce anchor text CTAs in the introduction of your blog posts.
Use videos to promote offers:
Videos are fun to watch, it has both audio and video and therefore easy to grab attention. For the last two years Facebook has seen a rise in video content due to their sudden tweaks in their algorithm. Now is the reign of short videos, lives and reels. So if you are trying to increase your lead generation efforts on Facebook, you need to post more video contents to introduce and promote your business.
Pin posts the link of lead generation offers at the top of your feed:
Pinning the post on top of your wall allows you to highlight the importance of that post. People would know exactly what to look after on your page. You can identify a pinned post by an unmistakable “pin' marker at the top of the post. Any post you decide to pin should be valuable to your audience and relevant to your online objectives.
Add CTA button to the Facebook Page:
Adding a relatable CTA button to your Facebook Page is a very important lead generation tactic that no marketers will miss out. There are a variety of CTA buttons on the Facebook page and you can edit them to fix one on a temporary basis so that every few weeks you can update that button to break any kind of boredom. This button is a strong button linking your page with your website landing pages or forms or contact sheets, so use it very carefully.
Run targeted ads to extend your content's reach:
You can expand your reach to new audiences by running a targeted Facebook ad campaign to generate leads. You can create ads targeting people based on location, age, gender and interests. Some of the best formats for Facebook ads are - boosted post, where Facebook will boost that post to reach larger number of fans and targets, right-hand column ads, which is the most traditional way of ad placement and quite primitive today and news feed ads, where the ads directly appear on the news feed and look more native advertising.
These ideas for ways you can generate leads in Facebook should be motivating enough for you to start working from today to achieve your goals. But do not forget that Facebook is constantly changing and evolving with new tools and algorithms. While the ideas here are a solid start for success, nothing beats testing each strategy for your audience.
Have you ever used Facebook to generate leads? How was your experience? Share with us in the comments.