For any business to thrive in today’s digital-driven world, it is imperative to have a sound digital strategy. The simplest and most effective way to generate leads and convert them to customers is by connecting to people through people’s smartphones.
However, simply having a well-written and efficiently designed website is not enough. Even if your webpage has the most comprehensive, lucidly presented content, and offers exactly what your target audience wants, it will not reach them if it isn’t optimized with the right keywords. These “keywords” are simply the words and phrases that people are typing into a search engine’s search bar to look for what they want.
This is where Search Engine Optimisation (SEO) can help you. SEO is the process that helps your web page appear as one of the top results when a keyword is typed into the search bar. Unless and until your content – comprising everything from web copies to images to meta description – includes these keywords, your website will not be visible on the first page.
Ranking on the first page is especially important because most people don’t scroll to the next pages. So, if you want to capture your audience’s attention, your webpage should appear on the first page of the search results. Here, we will briefly cover the basic steps of SEO.
Most businesses and brands are familiar with the need for SEO to create their digital footprints which can help them to reach their target audience.
Say you have an online casual T-shirt store, aimed at the urban youth. So, when someone Googles “Beatles T-shirt”, your webpage should at least be one of the top five results in the first result page, to increase the chances of people clicking, and then buying your product.
For this, you need to follow the steps below :
1. Increase your website traffic using SEO:
Organic search is the most important part of your business's website traffic, it is a major part of the buyer funnel and ultimately getting users to lead conversions and engagement.
The biggest search giant 'Google' controls over 75% of the search market share. While competitors it competitors control over 25% of the market share. Both these search market shares are important for your brand's or business's growth.
Most of the people who use the internet use Google for their searches, and if you're ranking high on the google search list it incredibly increases your chances to get more visitors on your website, which can drive more sales or generate more leads for you to tap in.
This is where a world-class digital marketing company like Futurescape Advertising comes into the picture because we have powerful digital marketing strategies to get you a better google or any other search engine ranking.
2. Keyword Research: Research the keywords people use to find products like yours, using keyword research tools such as Google Keyword Planner. In this case, these would look something like “Game of Thrones T-shirt women”, “Iron Man t-shirt men”, “men-tees Captain America”, etc.
3. On-Page Optimisation: Incorporate the keywords throughout the various elements of your page, such as the copies, title, sub-title, meta description and image text. Take care not to overdo this as keyword stuffing will push your result down, instead of to the top.
4. Off-Page Optimisation: This includes steps like link building and social media marketing. This is equally important as on-page optimization for improving the page ranks.
5. SEO Builds Trust & Credibility
You can easily improve your trust and credibility with support of SEO as it helps you to achieve a robust foundation for a beautiful website with a clean, effective user interface, which can be easily found while searching and leads to increase in trust and credibility for your brand and increases customer loyalty.
SEO offers benefits like:
Improved backlink profiles.
Optimistic user behavior.
Optimized on-page elements and content.
When you've used the following benefits and created a good ranking for your brand then you must keep on measuring and analyzing your website performance as well as constantly working for it. You also need to be updated about the ranking algorithms the search engines are using.
6. Get Increased Engagement, Traffic & Conversions with Local SEO
As there is a rise in smartphone traffic, local search has become an important part of small and medium-sized businesses for their success, if you own and run such a business then you should surely think about adopting Local SEO
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
The goal of Local SEO is to improve your digital presence, so people can easily find you online and get closer to the transaction on the local level.
To get better customer engagement on a local level, you use SEO pros so that you can optimize your brand's Knowledge Graph Panel & Google My Business listing to attract more customers.
You also choose to add reviews on famous review sites like quora, yelp, askme.com, and many more.
For more such guides that will help you become a digital marketing ninja, follow this space.