It's time to overhaul your Facebook Strategy! Here are major updates you should watch out for

It's time to overhaul your Facebook Strategy! Here are major updates you should watch out for

The rise of various social media platforms have witnessed a series of changes. In this post, let’s explore what updates Facebook has come up within the last three months. Right from introducing creator tool, a marketplace to explore feed, the social networking platform has implemented the features that will let your business to grow and expand your knowledge of ad services.

With organizations ordinarily utilizing Facebook on various occasions a day to impart updates to their crowds, in any case, it very well may be simple for web-based social networking supervisors to get settled with their posting schedules and neglect a considerable lot of the informal organization's less-discussed highlights.

Check out some of the latest Facebook updates, you shouldn’t miss:


Facebook acquainted calls-with activity (CTA) for Pages in Dec. 2014, empowering heads to drive business destinations by remembering a CTA for the spread photograph area of their Page. Administrators are provoked to make a CTA when visiting their Page (see picture), and can browse a gathering of seven activities, including 'Shop Now,' 'Join,' 'Book Now,' 'Get in touch with Us,' 'Use App,' 'Play Game' and 'Watch Video.'


As more and more people are buying and selling goods on social media, the social media marvel has launched this feature. After successfully rolling out the Marketplace feature in 25 countries including the US, Facebook has launched the update on the app in India allowing buying and selling of used goods. The marketplace is considered similar to apps like Quikr or OLX.
In its research, Facebook found that over 550 million people visit the site on a regular basis to buy and sell goods, accounting for a quarter of its 2 billion active monthly users.


After introducing polling features to Instagram stories, this feature has been extended on Facebook letting users set up votable questions wherein you have the option of using photos or GIFs as answers. It is a great way to express a specific opinion, instead, you think about what to comment on. The fact is the answers will record and visible to all, and not just to the poll creator

Creator Tool:
To help video creators to create great videos, Facebook has launched Facebook Creator tool. This tool will help the community to make shoot videos with added features and personalize it with custom live stickers. Facebook Creator tool is available for the iOS platform and it is expected to launch for Android in the coming months.

Targeting Options:

Facebook has temporarily removed the two most prominent targeting options such as education and work to fight discriminatory advertising. The options will be added once the right processes are in place. This has caused a short-term difficulty in choosing an audience for ad campaigns created by B2B Facebook advertisers. Limiting the targeting audience means less desirable results.

Schedule Posts: 

Numerous online networking administrators use devices like Hootsuite or Sprout Social to share their business' social updates. In doing as such, they can plan posts ahead of time so as to spare time and be increasingly proficient. What a few people overlook, be that as it may, is that they additionally can plan and antedate posts straightforwardly on Facebook. Rather than choosing 'Post' in the wake of making an announcement, administrators just need to tap the bolt by the 'Post' CTA to see a dropdown menu (see picture) that gives clients the alternative to plan a post, predate a post or spare a draft of the post. Online life directors may think that it's progressively successful to post legitimately on Facebook in light of the fact that they have more post-altering choices (like how a picture will show up and what post depiction is incorporated).

Event App:

Administrators can add applications to their Pages, including the occasion application. The occasion application is especially helpful for organizations attempting to drive pedestrian activity to their stores or to an occasion they are facilitating in the network. Administrators can add the occasion application to their Page by visiting the 'Applications' tab under the 'Settings' menu. From that point, the administrator should choose the 'Include App' CTA alongside the occasion application alternative. Once added to the Page, administrators can make an occasion by rounding out an occasion structure (see picture), which incorporates subtleties like occasion name, area, date, class, ticket URL and crowd focusing on alternatives. It is additionally critical to take note of that administrators can all the more conspicuously highlight their occasions by including the application on the menu bar legitimately underneath their Page's spread photograph. This should be possible by tapping the 'More' choice on the menu and picking 'Oversee Tabs.'

Explore Feed:

Facebook has rolled out an alternative a feature similar to News Feed” called as “Explore Feed” wherein users can know the latest updates about the pages you have liked or similar kind of pages that match your preferences. As of now, the feature is available for both mobile and desktop users.

Do you know any updates that you would like to share with us? Mention in the comment below.

Is your company looking forward to begin social media marketing, SEO or Facebook advertising? Get in touch with us! Futurescape Advertising is one of the leading advertising and digital marketing company based in Navi Mumbai.

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