Facebook has over 2 billion active daily users as of 2016. For advertisers, the social networking platform has become an essential tool to engage with the right target audience to communicate their message. Of the top three paid advertising methods used by B2B marketers to promote content, search engine marketing topped the list gaining 66% votes as compared to traditional online banner ads (55%), according to the 2016 Content Marketing Benchmark Report released by the Content Marketing Institute.
The greater part of us are dependent on Facebook and would prefer not to leave the application once we're in it, because of its splendid UX. This can represent an issue for publicists who are attempting to gather leads.
Fortunately, Facebook made 'lead promotions' to take care of that issue! Lead promotions permit publicists to gather data from possibilities inside the Facebook stage, rather than sending them to a greeting page. On the off chance that professional, lead advertisements are a practical and ROI-centered system to produce progressively potential leads.
Facebook lead ad campaigns about products/services helps businesses to connect with prospects who are most interested in it. You have developed an ad image with the best caption to support it; however, the ad gets fewer impressions/clicks. It means you’re lacking in strategizing properly. A Facebook ad is about knowing business goals, identifying audience, location & other parameters. Lead ads are useful if your company wants to boost event registrations, consultations, demos, white paper downloads, webinar-sign-ups and more.
Would you like to know a success path to create ideal Facebook Ads? Below is the process:
The success of an ad is largely dependent on creatives and caption associated with it. When an image is used, make sure that you have inserted text which looks uncluttered, as this tends to have a greater impact. In addition, the size also varies, whether it is appearing as a mobile, a desktop news feed or a right column ad. If your brand wants to fit in more information to be displayed in an ad, then it is better to opt for a carousel.
The ROI Facebook collects billions of data points on each user, but no one knows the exact number. Through this information, it allows marketers to reach the target audience. When it comes to targeting for Facebook ads, you can filter the exact audience based on interests, behavior, geographic location, age, gender, industry, occupation, education, Baby Boomers, Generation X and Millennials, political beliefs, online buyers, gadgets and more. Prior to filtering out the target audience for a product or a service, make sure you have conducted research to find the right ones. This will enable you to set up a successful Facebook Ad campaign.
Use offers in posts:
The vast majority are significantly more prone to share individual data on the off chance that they believe they are accepting something of the rise to or more incentive consequently. Ensure your lead advertisements are offering something significant that the crowd can truly profit by.
Feel that is self-evident? We tried 1,500 lead advertisements explicitly to discover how promotions with offers contrast with promotions without offers, and for reasons unknown, advertisements with offers performed better 67% of the time.
You can form the Lead campaign that promotes an offer that helps to entice potential customers to click on your ad & fill the lead form. Simple web-based form submission on a mobile device is a step ahead in bringing you closer to high-quality leads. Make sure you include a straightforward call-to-action and pre-populated information on the form makes it easy for your audience to submit the form.
With more fields in a structure, fewer individuals will finish the structure, yet the ones who do will be higher caliber.
Fewer structure fields bring about more leads who are less qualified.
In the event that you have a strong showcasing robotization program prepared to support and qualify drives, at that point, you'll have the option to have the best of the two universes: more leads and higher caliber.
In the event that you are utilizing lead advertisements for remarketing, we prescribe downplaying the number of fields. Individuals definitely know your image by that point, so there is no compelling reason to challenge their ability to focus by requesting more than totally essential data.
Since the lead advertisement structures are pre-loaded up with the vast majority of the client's data, having more structure fields isn't such a lot of an issue of exertion, however one of trust. Requesting an email AND a telephone number can lessen your changes drastically.
This means targeting new prospects that have similar interests like that of your best existing customers who have responded to your ad. Facebook recommends source audience selection between the range of 1,000 to 50,000 people. When creating lookalike audiences, you need to have a Custom Audience, a verified upgraded Facebook Pixel or a Facebook Page..
Split testing of Facebook ads allows you to examine two different ads, which will let you know which audience has performed and how the sales and brand outcomes. These insights will fuel your ad strategy and help you design your next campaign.
Getting better leads through Facebook ads is now a trending thing among marketers, as many brands have experienced increased sales and profit. It is important that your brand takes advantage of the paid ads to gain high-quality leads before your competitor does.
Would you like to get better leads through Facebook ads? We will help you do it. Futurescape Advertising is one of the leading digital marketing and advertising agency based in Navi Mumbai offering social media marketing services for growing sales & promotion of your brand.