• August 30, 2017
• by fsadvertising

The trend of infographics has been there for a long time & you may come across thousands of options on visual sites like Pinterest. Not only do they help users to absorb information better, but they are also used by many companies to explain things in a clear manner.

Infographics have been proven to be a powerful tool to help the marketers share their messages in a better and expressive way, over the last decade they have managed to grow too much popularity in the last decade. Imagine why do they work so well? The answer is that it helps your brain to process the content better and quicker with the help of images.

That is the reason they have been increasing in popularity in the past few decades. Why do they have been attracting visually and are highly shareable, hence they come in handy for very applications and presentation, it is the best medium to provide information in a quirky yet classy way. To marketers, although a well made infographic is not just a piece of content, it is a piece of art somehow and that is the reason we are giving you tips to master the art of infographics.

Here is a fact to back the argument that humans have more liking for visual information as compared to text. Humans process visual scenes 60,000 times faster than text. Infographics is not just about rendering information, it is about maintaining an equilibrium between data and design. If you are a designer and want to create an infographic, then below are some tips for designing better.

Target audience:

Targeting your audience is one of the highest priorities when it comes to infographics, it is important to know what your target audience is interested in creating infographics which are applauded by your audience. The infographics with the most attention and virality are the ones which meet and understand the target audience.

There is one mistake which people make is that while creating an infographic they choose something which is generically popular instead of what they should do is to make something from which their audience can relate.

For example if we are targeting teachers:
Our idea while creating an infographic should be targeting the school, their life and what they wish to see exactly, to plan and execute this thing anybody would need a good amount of research which is extremely important.

Storytelling

One of the vital elements for creating a fascinating infographic is keeping the information ready and choosing a proper template. There are many vector templates, license high-res, royalty-free images available stock images sites, which you can directly upload on illustrator and give it your own touch of creativity. One can also create vector art from scratch with image and drawing layers available on Adobe Illustrator.

Selection of icons

The use of flat icons is huge when it comes to creating infographics. There are several sites which offer free flat icons and one of the advantages of these icons is that they can be scaled up and down without the loss of quality. Free icons are trending for their simplicity as the application is not just limited to infographics, while it is highly used to spice up social media images, to illustrate the information on slideshows, to enhance business cards & much more!

Using graphic styles for charts

Infographic also involves use of charts and graphs, therefore picking up the right style of graphic charts is significant. Make sure your selection of graphics conveys data properly with making it look cluttered.

Typography

For every designer, selecting the best graphic that aligns with the typeface is equally important. It is better to stick to the primary font categories like serifs, sans serifs, and display fonts. Maintain a rule where the typography matches with the theme of infographic. Be sure to position and align the same types of elements together, body text, headers, graphics, etc.

Simplicity wins:

One of the best benefits of infographics is that it can be made simple yet beautiful ideas into a simple visual form.

Look at the flow

This element is missed by most designers. Have you ever gone through an infographic & were confused about where to start reading the info from? If your infographic fails to convey readers about the data properly, then it’s time you pay attention to the flow. Make sure you avoid such mistakes by using subtitles to show differentiation.

Have any tips to share with us? Do let us know in the comments section.

Need help with any creative designs for your company? Get in touch with Futurescape Advertising.

We are the leading advertising and digital marketing company in Navi Mumbai.

Simplicity wins:

One of the best benefits of infographics is that it can be made simple yet beautiful ideas into a simple visual form.