Thinking about improving business networking? Check out 4 ways to get it right

Thinking about improving business networking? Check out 4 ways to get it right

For any business to build wealth and seize opportunities, professional networking is considered as one of the influential factors. Several successful entrepreneurs and small businesses realize the incredible importance of networking.

Here is one of the quotes on networking by Bob Burg, Best-selling Author of Endless Referrals and The Go Giver.

'I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships. The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.'

Whether it is more business referrals, connections or opportunities, networking gives your company a confidence boost and creates a positive image of your brand. And, creating business networks is not limited to select industries, it encompasses all kinds of businesses. If your business is looking forward to improve the chain of networking, check our  four meaningful ways to get it right.

Industry-related organizations:

There are a number of referral organizations specializing in select industry type. When you are a part of such organization, word-of-mouth advertising is more important as you connect with more people from the genre, which is similar to the kind of services offered by your company. Joining organizations like this builds brand trust among participants and boosts your knowledge.

Join Groups on Linkedin:

You may have heard about the LinkedIn Groups, but do you know that there are2.1 million discussion groups, which could establish you as an expert as well as generate business opportunities? It is a place where business people discuss on relevant industry topics, share information and business practices rather than self-promotion.

Local media:

Establishing contacts with local media is also an essential element in business networking. When your business wants to share new updates, the media will help promote your story on a large scale. This will also help your brand to know which competitors are taking interest in your news update and your brand name may also become familiar.


When it comes capturing leads, growing sales and earning additional revenue, business webinars are the best. Joining a webinar session, you get to virtually meet people who are from the similar industry and these sessions give you a chance to exhibit your expertise along with your brand. Nearly 59% of businesses and marketers are using virtual events for B2B marketing, according to Content Marketing Institute ( It is becoming a valuable source for expanding business networks.

When you've decided to build a business network, make sure you are aware of your business goals and how you can leverage connections to gain fresh leads and promoting your brand. If you don't have one, how can you forge ahead in a competitive business scenario?

Therefore, networking is necessary. What are your thoughts? Mention in the comment section below.

Is your business looking out for advertising or digital marketing? Then get in touch with us. Futurescape Advertising is one of the best advertising and digital marketing companies based in Navi Mumbai.

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