Video Marketing Funnel- A Powerful Digital Marketing Tool

video marketing funnel , funnel marketing, how to build a lead generation funnel.

Video marketing has almost taken the centre stage in digital marketing. The experts have predicted that videos are going to rule social media in 2022. Therefore,  it is very important to include a video marketing funnel for sales conversions for your brand.

A Video marketing funnel is a sales funnel that includes a collection of videos in their strategy to attract, educate and convert buyers. When these videos are created and applied effectively, it is a great way to get a conversion.

A sales funnel can be called an automated selling system. It is like a 24/7 salesperson. It’s the perfect tool to help you generate leads and sales online. Sales funnels help track every aspect of your video sales funnel.

WHY VIDEO IS NOW AN IMPORTANT TOOL IN DIGITAL MARKETING?

Videos are a more clear form of communication as it helps in conveying the brand’s message and emotion behind it in a clear format due to its advantage of having both audio and visual parameters.

When fed into a proper digital marketing campaign,  with the help of analytical software you can estimate how well each video performs, and make the necessary changes to improve the effectiveness of your overall funnel.

To better understand why a video is an important tool now, let’s dig into some numbers.

  1. Presently more than 2 billion people access YouTube.

  2. People look up videos on every social platform for answers to their queries.

  3. Google is prioritizing videos in search results.

  4. Video Usage is exploding in social media.

  5. More than 85% of millennials buy products or services after watching videos.

HOW DO THE SALES FUNNEL WORK?

Sales funnels are easy to understand. With the aim of generating leads in mind, here’s a breakdown of it.

  1. People find your brand and content via search, organically on social media, or via paid ads.

  2. Your audience watches your videos and walks into your funnel. This typically means that they look out for content that helps them better understand the problem they have and how your solution can help.

  3. In research of your solution which can help your viewers, they visit your landing page to gather more information and become a lead.

  4. Depending on your campaign, landing pages can be designed with remarketing ads to drive conversions.

Therefore, as we can see from the above breakdown, creating an impactful video can be the very first step to a successful marketing campaign. Here are a few tips to help you.

4 TIPS TO CREATE IMPACTFUL VIDEO FOR YOUR MARKETING CAMPAIGN

  1. Get to know your top-of-funnel traffic source:

Understanding and researching the interest and need of your top-of-the-funnel traffic source should be your starting point. This traffic can be channelled right into your sales funnel and converted if treated and lured well with appropriate, interesting and useful content.

  1. Fill out your Funnel:

There are instances, where you find that though traffic is entering your funnel somehow you are unable to convert them. That means you need to be more watchful towards the content you are serving throughout the funnel. Begin by filling your funnel with relevant videos. Create a clear video content structure and sequence them well that supports the attraction of new viewers and their education. Make sure to add-in –

  1. Call to Action

  2. Link to support content

  3. Brand introduction

Video marketing has almost taken the centre stage in digital marketing. The experts have predicted that videos are going to rule social media in 2022. Therefore,  it is very important to include a video marketing funnel for sales conversions for your brand.

A Video marketing funnel is a sales funnel that includes a collection of videos in their strategy to attract, educate and convert buyers. When these videos are created and applied effectively, it is a great way to get a conversion.

A sales funnel can be called an automated selling system. It is like a 24/7 salesperson. It’s the perfect tool to help you generate leads and sales online. Sales funnels help track every aspect of your video sales funnel.

WHY VIDEO IS NOW AN IMPORTANT TOOL IN DIGITAL MARKETING?

Videos are a more clear form of communication as it helps in conveying the brand’s message and emotion behind it in a clear format due to its advantage of having both audio and visual parameters.

When fed into a proper digital marketing campaign,  with the help of analytical software you can estimate how well each video performs, and make the necessary changes to improve the effectiveness of your overall funnel.

To better understand why a video is an important tool now, let’s dig into some numbers.

  1. Presently more than 2 billion people access YouTube.

  2. People look up videos on every social platform for answers to their queries.

  3. Google is prioritizing videos in search results.

  4. Video Usage is exploding in social media.

  5. More than 85% of millennials buy products or services after watching videos.

HOW DO THE SALES FUNNEL WORK?

Sales funnels are easy to understand. With the aim of generating leads in mind, here’s a breakdown of it.

  1. People find your brand and content via search, organically on social media, or via paid ads.

  2. Your audience watches your videos and walks into your funnel. This typically means that they look out for content that helps them better understand the problem they have and how your solution can help.

  3. In research of your solution which can help your viewers, they visit your landing page to gather more information and become a lead.

  4. Depending on your campaign, landing pages can be designed with remarketing ads to drive conversions.

Therefore, as we can see from the above breakdown, creating an impactful video can be the very first step to a successful marketing campaign. Here are a few tips to help you.

4 TIPS TO CREATE IMPACTFUL VIDEO FOR YOUR MARKETING CAMPAIGN

  1. Get to know your top-of-funnel traffic source:

Understanding and researching the interest and need of your top-of-the-funnel traffic source should be your starting point. This traffic can be channelled right into your sales funnel and converted if treated and lured well with appropriate, interesting and useful content.

  1. Fill out your Funnel:

There are instances, where you find that though traffic is entering your funnel somehow you are unable to convert them. That means you need to be more watchful towards the content you are serving throughout the funnel. Begin by filling your funnel with relevant videos. Create a clear video content structure and sequence them well that supports the attraction of new viewers and their education. Make sure to add-in –

  1. Call to Action

  2. Link to support content

  3. Brand introduction

3. Be Focussed on Conversion :

Brands cannot measure without leads and sales. And today, to generate both leads and sales, you need to focus on moving viewers to your landing page to convert them. You can achieve both by offering videos in exchange for an email address or contact details. You can have an on-demand demo, webinar, or online video-based course, you can ask them to fill up forms and use them to generate leads.

4. Create More Optimized Videos:

Video is getting all the attention in search engines. Google is giving more video results for various terms. It is important now to utilize this by optimizing your videos with the right keywords, titles, descriptions, tags, timestamps, and more to help them rank in Google. Through your video content, raise the interest of your audience by showing the features and benefits of your brand. Make the content this way that your audience desires it.

Video sales funnels in digital marketing are very powerful tools that content creators can use to generate leads for agencies. Whether it is a pre-recorded video or a live one to generate leads, for the funnel to be effective, you will need to plan and create an ecosystem where buyers can easily spot the value on offer and take action. Be strategic and make your videos as impactful as possible.

Are you planning any video marketing strategy for your brand? Share with us in the comments.

 Brands cannot measure without leads and sales. And today, to generate both leads and sales, you need to focus on moving viewers to your landing page to convert them. You can achieve both by offering videos in exchange for an email address or contact details. You can have an on-demand demo, webinar, or online video-based course, you can ask them to fill up forms and use them to generate leads.

4. Create More Optimized Videos:

Video is getting all the attention in search engines. Google is giving more video results for various terms. It is important now to utilize this by optimizing your videos with the right keywords, titles, descriptions, tags, timestamps, and more to help them rank in Google. Through your video content, raise the interest of your audience by showing the features and benefits of your brand. Make the content this way that your audience desires it.

Video sales funnels in digital marketing are very powerful tools that content creators can use to generate leads for agencies. Whether it is a pre-recorded video or a live one to generate leads, for the funnel to be effective, you will need to plan and create an ecosystem where buyers can easily spot the value on offer and take action. Be strategic and make your videos as impactful as possible.

Are you planning any video marketing strategy for your brand? Share with us in the comments.

Also, read our article on “YOUTUBE ADVERTISING FOR BUSINESS: HOW TO SET UP A VIDEO AD & ITS BENEFITS

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