What and when to post in social media marketing?

What and when to post in social media marketing?

Social media nowadays have become a must have asset in your marketing strategy, as you must have been noticing that the brands are now posting and trying to figure out a specific time to post the best content in social media platforms.

The calculation is very simple, if you put a good amount of time and effort into making a perfect content and carefully putting it on a perfect timing, you will realise that your post is being seen by as many people as possible and in return you will get engagement, shares and traction also!

Most social media platforms have different rules and algorithms to define what to show to their users, irrespective of when the content was posted.

Moreover, every brand has their own different audience depending on the kind of industry you have, product you sell and services you provide. It all ends finally on how actively you post and various other factors. The ideal posting can be very significant to what you are looking for.

We want to help our marketers and audience to understand the importance of When & what to post on social media marketing for their business benefits, hence Futurescape Advertising suggests you to go through this blog thoroughly and implement these ideas to gain business benefits.

These insights can help you gain more understanding on the baseline for scheduling posts and which they can alter based on their unique interactions with the content.



Facebook has a huge pool of users for about 2 billion active users which puts the platform in a great spot with brands, with such a variety of users, you have a great chance of reaching your audience with organic posts.

Although, Futurescape suggests that facebook’s algorithm can be difficult for brands to reach the audiences in the news feed, yet it is not impossible.

Facebook’s recent algorithm update emphasizes on posts from friends and family. That is why you have a better chance of reaching more people if your post drives better engagement.

Algorithms aside, there are times when the experts at Futurescape advertising have found that the users are active on platforms and here is the list:

From wednesdays at 11.am to 1 to 2 pm has been suggested to be the best time to post, during the weekdays you can post on weekdays from 9am to 3pm, sunday has the least amount of engagement for Facebook during the week, early in the mornings and evenings before 7am and after 5pm have the least amount of engagement per day. Usually the brands have the best opportunity to meet active users during the mid week, especially in the morning and mid afternoon.

Interestingly, weekends had lower engagement times — suggesting that users tend to check Facebook periodically during the workday or during their lunch break, but don’t spend as much time on weekends or during leisure time.


There are many brands in the market who choose to avoid instagram and there are many brands who use Instagram as their best posting platform.

Futurescape understood after the years of expertise that Instagrams recent milestone of 1 billion active users monthly keeps this platform in the first place for the leaders of social media to lead a big space in social media

The best times to post on Instagram are Wednesday at 11 a.m. and Friday at 10–11 a.m.Wednesday is the overall best day to post to Instagram. The safest times to post are Tuesday through Friday, 10 a.m–3 p.m. Sunday receives the least amount of engagement on Instagram. The least amount of engagement occurs during late night and early morning from 11 p.m.–3 a.m.

To talk in brief:-

 * Facebook: 10am, 3pm & 9pm are the optimal time to post

 * Twitter: 10am, 3pm & 5pm

 * Linkedin: 11am, 1 to 2 pm, 5pm & 9pm

 * Instagram: 10am , 3pm, 5pm, 7pm & 9pm

What to post and Where?

 * Engagement

 *   Website Link Content: Facebook, Twitter & Linkedin (Engagement like contest participation on webpage)
 *   Image: Facebook, Twitter & Instagram
 *   Poll:  
     *   Radio Button Options Poll: Facebook, Twitter
     *   Image: Facebook, Twitter, Linkedin & Instagram
     *   Basic video: Facebook, Twitter, Linkedin & Instagram
 *   Story: Facebook, Instagram


 * Informative (News, Blog Article, Videos)

 *   Website Link: Facebook, Twitter & Linkedin
 *   Image: Facebook, Twitter, Linkedin & Instagram


 * Videos

 *   Facebook: 240 minutes (Max Duration Limit) | Optimal is 30 Sec
 *   Twitter: 2:20 minutes (Max Duration Limit)
 *   Linkedin: 10 minutes (Max Duration Limit)
 *   Instagram  
     *   Feed album: 1 Minute Max Duration (10 max in one album)
     *   IGTV: 1hr (Max Duration Limit)


Futurescape advertising agency is filled with social media expertise to help you elevate your brand at the right time and right place!

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