What Is Email Marketing & Why Does My Business Need It?

What Is Email Marketing & Why Does My Business Need It?

If you are somewhat familiar with the concept of digital marketing, you must have heard about email marketing. Email marketing can be safely considered as one of the oldest forms of digital marketing. Reaching out to potential customers via emails have been practised for about two decades now. However, with changing scenarios the practice has seen changes in type and form only to become more effective. For example, from the earlier version of one-size-fits-all email communication, now it is done in a more planned way by segregating buyers’ persona and position in the sales cycle. In this post, let us understand email marketing in layman’s terms.


Email marketing is reaching out to the people who have subscribed to your email list by sending mails, informing and educating them about your product and services with the aim to turn them into a sale. Email can be of various types. Promotional emails are used to drive sales whereas informational emails are used to educate people about your product and service.

I have heard people often ask about the necessity of email marketing in the present generation given that now we have several other easier modes to reach out to the people. But trust me, if you are looking into serious sales and customer relationships, email marketing is one of the best and formal communication mediums available. In the next segment, we will discuss why your business needs email marketing.


Increasing Brand Awareness

Every form of communication contributes its bit to establish your brand awareness. Branding with emails ensures that you are not missing out on the population who may not be much familiar with other communication channels like social media. Again when compared with the traditional marketing format, email marketing is much cheaper. At a much cheaper price, you can reach a fairly large number of people.

Managing customer relationships

Emails are to and fro communication channels between business and customers. Businesses can easily use emails to get feedback from their customers. Also, they can personally intimate their customers about the offers and promotions which further helps in strengthening the bond between customers and businesses.

Deep marketing

The deep marketing concept is relatively new. Emails can help you reach your customers at the right time and in the right way with the right offers which ensure higher chances of conversion. Deep marketing is all about understanding your customers more deeply assessing the actions they take on your emails. This is rather a psyche-based approach to marketing.

If you are a small business owner or just starting out, it is always advisable to try out email marketing from your brand which is not only effective but also doesn’t cut a hole in your pocket.

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