When Brands Meet Bollywood

When Brands Meet Bollywood

Brands have their set paths of promotions. But many a times they do cross over to the other side to promote through unconventional mediums like movies. There have been ample instances where brands have benefited from bollywood movies. Lets take a look at some.


Movie: Love

Brand: Maggi

This 1991 classic is one of the most memorable movies that relates to the brand. In fact the name of the heroine in the movie itself was Maggi.


Movie: Kuch Kuch Hota Hai

**Brand: Polo

A trend setter of sorts, the movie created a furore for the brand and made it hip.


Movie: Ra One

Brand: Playstation 3

This was one of the 1st major associations of a brand with a movie. It was a win-win situation for both as the brand and the movie gained from each other's popularity.


Movie: Goal

Brand: Reebok

The association was natural since it was a sports based movie.


Movie: Dhoom

Brand: Suzuki Hayabusa

This was one of the best examples of how a movie can boost a brand beyond imagination.


Movie: Don/Don 2

Brand: Tag Heuer

Shah Rukh Khan wore the watch in almost all the major scenes that gave the brand a very good visibility.


Movie: Bobby

Brand: Rajdoot Bike

Although the movie launched the careers of Dimple Kapadia & Rishi Kapoor, there was also a third face it launched, Rajdoot bike.


Movie: Krrish/Koi Mil Gaya

Brand: Bournvita

The movie blatantly promoted the brand, so much that Koi Mil Gaya had Hrithik saying “mein roz bournvita peeta hoon”


Movie: Taal

Brand: Coke

Apart from having a sensational soundtrack and very good performances, what stoled the limelight was Coke.

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