When Brands Meet Bollywood

Brands have their set paths of promotions. But many a times they do cross over to the other side to promote through unconventional mediums like movies. There have been ample instances where brands have benefited from bollywood movies. Lets take a look at some.

 

Movie: Love

Brand: Maggi

love

This 1991 classic is one of the most memorable movies that relates to the brand. In fact the name of the heroine in the movie itself was Maggi.

 

Movie: Kuch Kuch Hota Hai

Brand: Polo

KKHH

A trend setter of sorts, the movie created a furore for the brand and made it hip.

 

Movie: Ra One

Brand: Playstation 3

Ra.One

This was one of the 1st major associations of a brand with a movie. It was a win-win situation for both as the brand and the movie gained from each other’s popularity.

 

Movie: Goal

Brand: Reebok

goal

The association was natural since it was a sports based movie.

 

Movie: Dhoom

Brand: Suzuki Hayabusa

dhoom

This was one of the best examples of how a movie can boost a brand beyond imagination.

 

Movie: Don/Don 2

Brand: Tag Heuer

Don

Shah Rukh Khan wore the watch in almost all the major scenes that gave the brand a very good visibility.

 

Movie: Bobby

Brand: Rajdoot Bike

bobby

Although the movie launched the careers of Dimple Kapadia & Rishi Kapoor, there was also a third face it launched, Rajdoot bike.

 

Movie: Krrish/Koi Mil Gaya

Brand: Bournvita

koi mil gaya

The movie blatantly promoted the brand, so much that Koi Mil Gaya had Hrithik saying “mein roz bournvita peeta hoon”

 

Movie: Taal

Brand: Coke

taal

Apart from having a sensational soundtrack and very good performances, what stoled the limelight was Coke.

 

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