Why you should include Paid Social Media in your digital marketing strategy?

Why you should include Paid Social Media in your digital marketing strategy?

Sponsored ads on social media is now a common phenomenon on Facebook, Twitter or LinkedIn. You will notice several companies have started opting for paid social media to maximize reach, sales, engagement and brand recognition.

Paid social media is a highly effective way to increase your brand awareness, more you appear in front of the people there are high chances that you get business & recognition. Such recognition shall lead to credibility and good amount of engagement which will ultimately lead to sales.

In order to make positive brand awareness, it's better to create social ads that are creative and informative. It uses unique pictures, color schemes and will also aptivate customers eyes and also keep you infront of heavy business. It is more likely that your brand will appear in the customers mind while they are looking for purchase.

If you have created a digital marketing strategy in any place for a small business, it is more likely including social media. Having a strong media presence is essential in today’s world. As there are customers or all ages and spending a good amount of their time socializing on social media, there are high chances that they will also look for business on social media websites.

As a small business owner, it is important for you to create your social media importance which will help you achieve digital marketing goals. Social media advertising is a great channel to invest in, as it will provide benefits and wealth. Here are some advantages which can paid social media advertising

Paid social media ensures that your advertisement will be seen by your audience, which will make its way for increased leads and traffic website and sales. Through paid advertisements on social media you can set an audience based on your requirement such as gender, location, age and preference. You can also set them as per your content fit and chosen as your best audience. Each platform will give you different kinds of results, so hence you will have to go along towards different channels which will ensure you are targeting the right people.

Along with paid media, most businesses also focus on organically improving their brand. Each has their own role to play in your marketing strategy, and it’s important that you use them in their proper place to maximize your ROI. However, few brands avoid paid social media basically due to investment concerns. Below are some reasons why you should consider including Paid Social Media in your digital marketing strategy.



Expand your prospects & reach existing targets:


Paid social media lets you get strong sales leads and generate prospects, which has a possibility for getting converted easily. Hence, this is the main reason why marketers are observing drop in organic reach as compared to paid ads. The sponsored ad makes easy to reach existing targets who have already shown interest in your business.

Advanced targeting:


Facebook lets you create sponsored ads by targeting potential customers based on demographic or behavioural traits. Using social media platforms to boost creative content with geographic targeting lets you grab the attention of customers, helping you garner new fans and shares.

Improved ROI:


Marketing is all about revenue and this is an important metric for measuring success of marketing activities. One of the main advantages of paid social media is improved return on investment (ROI). According to a study a Facebook page with over a million likes is likely to have an average engagement rate of 2%, while a tweet on Twitter will only reach 10% of a brand’s followers.



Setting up sponsored ads on social media is significantly cost-effective than any other advertising method. This type of ad strategy is considered as the best option as it helps to deliver messages to a maximum number of people in the most inexpensive way.

What more can you ask from a marketing campaign that lets you reach an unlimited number of potential customers at low cost? Is your brand looking out for a similar kind of marketing strategy? Get in touch with us.

Futurescape Advertising specializes in creating and executing comprehensive social media marketing strategies for businesses. We are engaged in carrying out both organic and social media marketing to grow business and engage target audiences. If you’re ready to boost your business, get in touch with us for consultation. We will find ways for you to get benefits out of paid social media so that you get the best & maximum results!

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