The best times to post on social media in 2021

The best times to post on social media in 2021

People are engaging on social media like never before. They find new trends and try to connect with friends on social media. Based on platform and industry, a study was conducted to find out what time do customers engage on content the most. You can take the help of this data to strategize your social media posting timings so that you can get better engagement.

What is the best time to post on Facebook?

As such, there is no perfect time to post on social media. It really depends upon the kind of business you own or manage and the type of audience. As we all know, Facebook is the world's largest social media platform with over 2 billion users and it is easy to attract visitors/leads through strategic organic as well as paid campaigns. The best time to post on Facebook is between 9AM and 2PM on Tuesdays, Wednesdays and Thursdays and post at 12PM on Monday, Tuesday and Wednesday. You might be able to achieve satisfactory results if you create a well-organized content calendar and effectively use it.

What is the best time to post on Twitter?

An estimate of around 500 million tweets is posted every day which equals 5,787 tweets per second. There is an algorithm that Twitter uses to prioritize posts which it thinks will attract the interest of people. Ideally, the best time to post on Twitter is between 11AM and 1PM on Mondays and Thursdays and between 12PM and 1PM on Mondays, Tuesdays and Wednesdays. It is recommended that you post on Twitter more than once a day between 9PM and 3PM. 

What is the best time to post on Instagram?

Just like Twitter, Instagram uses an algorithm that shows the latest post on its feed and does not display the posts in chronological order. It is recommended that you post on Instagram during peak hours for maximum engagement. Later analyzed 12 million Instagram posts and found out that it is best to post on the platform between 9AM and 11AM for maximum engagement. Businesses can post on Instagram after 11AM on Wednesdays and between 10AM and 11AM for maximum engagement. From your business account on Instagram, you can easily find out when your followers are most active on the platform using Instagram's analytical tool. Once you set up your business account on Instagram, all you need to do is to go to your profile using your smartphone, click the 3 lines in the top right of the UI and click Insights. Then scroll down to the bottom of the insights page and you will be able to see the follower activity charts for each day of the week. In order to see maximum engagement, you can post on Instagram a few times each day during peak activity hours from your brand's insights.

What is the best time to post on LinkedIn?

LinkedIn is the biggest platform for businesses with over 303 million active monthly users on the platform. It helps you connect with colleagues, build your brand and a lot more. But in order to have a unique brand identity, you need to post compelling content at the right time when people use the platform the most. Based on the average number of interactions per post per 1,000 followers, TrackMaven analyzed the best time to post on LinkedIn. What they found out after the analysis was that B2B and B2C businesses that posted on Wednesdays post 9AM were able to see a good amount of traction. In order to gain maximum engagement, you need to post at least once per day and ensure to comment, like and share interesting content which will also help you build more connections. 

It is important for businesses to post their content at times their prospective customers use the platform the most. Futurescape advertising can help you bring traction to your website and help increase your engagement with a stipulated time. Dial us for a free consultation.


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