• March 13, 2023
• by fsadvertising

Content Marketing and SEO go together hand in hand. They work together complementing each other. For good results, you should not be doing content marketing without considering how SEO fits in. Conversely, you should not be doing SEO without understanding how content provides substance and connection to your audience. 

With both content and SEO working side by side, you will achieve the goals of -

• Driving targeted relevant traffic from Google where prospective viewers join in your audience list and might convert in the future. SEO itself drives way more traffic than organic social media. 

• Building trust, authority and loyalty with prospective buyers with the help of proper content that people search on Google to make their buying decisions. 

WHAT IS CONTENT MARKETING?

Content marketing is the creation, publication and distribution of online content. The purpose of content is just not to sell something or promote the brand, but the content is created to educate, entertain or spread awareness. This content nurtures their interest and trust over time in order to bring in conversions. Content marketing is beneficial industry-wide and often influences multiple digital strategies, like search marketing, email marketing and social media.

WHAT IS SEO?

SEO (Search Engine Optimization) is the process of optimizing and improving your website as a whole including the content so that it becomes visible in search results, where people are searching for information, answers, products and services. To show up in search engines, especially Google, it is so important these days. Google Search, Images, and Maps drive 92.96% of global traffic. If your website and pages rank highly in the search engine, you will be visible on the first search page and even start earning good. 

SEO and content marketing are very much a yin and yang situation. One improves the other and vice versa.

Content marketing is crucial for SEO. SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.

• SEO usually drives relevant traffic to nurture content. You don’t write content for nothing to get in return. You create content in the hope of some readers to read it. Content that doesn’t get read is useless. If you want it to contribute to the success of your marketing, you need people reading it so that it can keep nurturing leads. One of the best ways to ensure the right eyes land on your content is to use SEO strategies to optimize it with keywords your targets are searching for. Most of the website traffic comes from searches. With the right keywords, your content if relevant enough will come on the search engines. 

• SEO boosts content visibility and that leads to brand awareness. You need to start showing up consistently in the searches with terms for SEO. Even better, start showing amazing content that has answers to their questions and solves their issues – the ones only you can solve with what you know and what you sell. The better you do this, the higher the chances of your site and content showing up in results. 

• Content and SEO work together to improve user experience. Content and SEO aren't just about ranking in a search engine and driving traffic and leads. It is also about to help you provide a better user experience to your audience across your website. Search engines want users to find what they're looking for efficiently. They want to give results that are relevant and helpful. Brands want probable customers who find them on Google to eventually turn into customers – and there's a better chance of that happening if the brand provides a good user experience: from relevant, useful content to a fast-loading site that is well-structured.

• High quality SEO content helps your pages rank better always and you already know this by now. The content on your website determines whether it is relevant to the user’s search query, it influences the amount of time they will stay put on your website and should provide evidence on whether they trust you or not. So that is why SEO coordinated high quality content is needed in order for your blogs, sites, articles and even landing pages and sales pages to climb up the search rankings. 

Content without smart SEO will get less traffic, fewer reads, less engagement and less conversions. SEO without high quality content leads to a thin, uninspiring and useless website that is less attractive and earns nothing. So don’t leave home without a healthy mixture of both in your strategy.