Social media nowadays is not just a platform for leisure and entertainment. With the rise of influencer marketing, it has become a much sought-after platform to earn revenue. Today, people do not prefer social outings these days whereas they are more inclined towards spending time on social media.
Due to the COVID-19 lockdown, people tend to spend more time on social media and because of this, businesses partner with influencers to promote their products or services on social media. As the influencers promote a business, the brand credibility and goodwill of that business are increased and because of the high reach of the influencers, businesses are able to attract a lot of traction which in turn affects sales in a positive manner.
Because of the developments in existing business and because of the sprouting up of new startups, it has never been so important for businesses to do their branding. Today, businesses are targeting their audience by developing influencer marketing strategies and micro-influencer campaigns. Because of the unparalleled reach of social media platforms, businesses can target new focused groups and expand their reach exponentially.
With the influencer marketing realm booming beyond heaps and bounds, it is further classified into macro and micro-influencers.
Who are micro-influencers, and what do they do?
Brands are adopting a new fad of shifting from macro- to micro-influencers. Micro-influencers have a follower base between 10,000 to 1,00,000 and they are considered experts in their respective niches.
Micro-influencers have a promising audience base and they have relevant expertise of their niche. Micro-influencers connect with their audiences organically and their audience trusts the content they publish and the zeal and enthusiasm a micro-influencer brings open doors for innovations.
The future of micro-influencers
Marketing strategies for social media by micro-influencers helps the brand that they are promoting achieve the trust of their customers and prospective customers. Micro-influencers help businesses generate sales though they may be small-scale influencers. They significantly help to increase the value of a brand's product as they display a lot of enthusiasm and creativity which helps them stand out from the established influencers.
With increased conversions by micro-influencer marketing, brands are motivated to increase their spending on influencer marketing instead of pumping money into traditional marketing. Micro-influencer is considerably cost-effective and reasonable compared to macro-influencers. Their reach is also highly authentic and elicits high engagement.
Micro-influencers have a very transparent relationship with their followers and they have a very strong influencing power and they leverage their power to its best which is one of the main reasons brands prefer to collaborate with micro-influencers to promote their products or services.
They take up challenges and help brands build scalable campaigns and those campaigns draw a high reach and engagement. Brands have realized that quality is more important and micro-influencers are better as they have a defined niche and their reach is high. Micro-influencers are 6.7x more cost-effective per engagement and are found to have 60% higher engagement. They have 22.2% more weekly conversions than the average consumer.
Today, brands and companies have realised that social media marketing is of paramount importance and micro-influencer campaigns have become the game-changers. Brands have started collaborating with micro-influencers on social media like never before for promoting their brands as the reach of these influencers is humongous. Influencer marketing is an important aspect for businesses that want to expand their reach and generate good sales and we, Futurescape Advertising can help you create interesting influencer campaigns and marketing strategies on social media in order to achieve the business goals of brands.