Importance of Link Building in SEO

Importance of Link Building in SEO

Link building is the process of acquiring hyperlinks from other websites on the web which in turn boost your search engine ranking. The best search engine optimization companies in India are now considering link building as an essential aspect of SEO. Link building is the marketing effort to get links from other websites to your website. It is one of the most powerful tools to achieve higher rankings for your site in search engines. When a lot of high-quality links lead to a certain page, then search engines will rank it higher as it considers it to be a popular, informative or meaningful article. 


The two primary reasons for marketers and businesses to invest in link building are :

  • Links direct humans to navigate from one web page to another. So it is the primary means of online navigation.

  • Search engines consider links as the vote of confidence from one website to another,using links as the sign of authority, relevance and trust. 

Links are very useful for marketing, audience development, relationship building and search engine optimization.


Now links can be both good and bad. Not all links will give your website that much push. Some might also impact it negatively. So while using link building as a powerful tool for promoting your website, you have to keep these factors to experience benefits:

  • Global Popularity based on receiving external links.

  • Local Popularity based on receiving internal links from similar sites. 

  • Anchor texts are the keywords used in links to grab more traffic but should be used moderately to avoid spamming.

  • Valuable link texts linking two related websites. 


As suggested some of the top digital marketing agencies in India, link building exercise have several benefits-  

  • A link is a vote of confidence from one website to another as it creates a positive connection and develops a relationship. 

  • Link building develops a bond with audiences. When your links are on others websites, that gives direct access to another audience to land up on your website.

  • Links are an important factor in search engine optimization.

  • Links increase traffic which leads to navigating more visitors on your websites which are your probable customers. 

  • You need to create excellent content in order to gain external links. You can reach out to bloggers and influencers to guest blog on their websites by which you can bring in more exposure to your brand site. 

  • With proper planning and a little bit of effort you can use the internal links to boost your SEO for your business. 

  • You can opt for deep linking which is linking with your pages than just the home page or contact page. Present internal links in such a way that all of your pages and products are individually linked and when clicked will land up on them individually instead of the main home page. 

  • Use your links on social media so that people can land up on your page through them. 

While all these techniques when put to right use can yield terrific results for your brand, it can be very much overwhelming and a rather elaborate task for one who is not a pro. Therefore, it is suggested to hire professional help for your SEO strategies such that your effort and money get you maximum result and most importantly does not backfire. As one of the best digital marketing companies in Navi Mumbai, Futurescape Advertising’s expert team of online marketers are always ready to help you out with your digital marketing needs. Talk to us today and get a free SEO audit of your website.

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