Important LinkedIn Features Your Business Should Know

Important LinkedIn Features Your Business Should Know

When it comes to business-to-business marketing, LinkedIn is undoubtedly the best social media platform that helps you connect with professionals. For B2B companies, the social channel presents several opportunities and features to connect with prospective customers At today’s date, LinkedIn has over 575+ million users, with more than 260 million monthly active users.

After acquisition of the platform by Microsoft, the social media has witnessed changes and the intriguing thing is it is not plagued by fake accounts. It introduced a series of features which would help your company to garner interest from prospects.

Here are the newest features your business should know:

The amount of views on your profile:

One feature of them all has been an extremely popular feature on LinkedIn, but then this feature gives you more information than just who has viewed your profile. There has been a new update on “Who’s viewed your profile”. You can now find out which were the keywords used and led people to take a look at your company page so that they can learn your details. Also you get to know the one who is searching you is working currently in which company, which industry and much more. There are many chances that you will come across potential contact among your viewers. You will have some reasons to identify the common things in between the person who has searched you and his commonalities.

Also, LinkedIn gives you personalised tips on “Who’s viewed your profile” which suggests you professional contacts and groups to join so that you complete your profile. Such added tools would improve your company’s profile and brand image.

LinkedIn video

The business networking site now allows users to upload native videos directly through the app. Click on the share box icon, which lets you record a video in the app or upload a recorded video. Videos are a great way to let prospects know your brand is authentic & it is easy to trust, thus getting more followers.

How you’re connected

It is a very old yet very few users and organisation are aware of this feature, and very less of them knows it. This one specific feature can help users find people who are not directly connected with you but you may join each other with someones or some company’s contact which they don’t know yet.. This tool will show you which of your contacts has linked to that specific person or business, and more importantly, how they are connected with this feature. You can avoid cold calling a new contact because you know that you might end up getting some or the other benefit which has a shared interest, insight or a contact.


This tool is used to start a conversation or to share information with the users by your network. By using the name of a connection & reference of a company in the status update or comment section, that particular company or organisation would receive an alert saying whoever has been mentioning you. Such mentions can spark and ignite conversation with your unknown network and also allow you and the person/company to correspond in real time.

Group’s you may like

LinkedIn has been revolutionarily growing and with their constant growth, they have come across many features and their updates to provide the convenience and best level service. With Groups and its fundamental uses, there are an endless number of ways to find potential connections and engage in active discussions. By joining such groups that are relevant to your industry, groups that are highlighted under “Groups you may like '' or even joining corporate sponsored groups. By doing so there are huge chances that you may end up expanding your network and group of connections. As per the social media experts, you should get involved in the groups-industry groups, subject matters you are interested in and especially where your prospects are hanging out. Being in groups where prospects hang out, that’s where you are meant to be.

Publishing drafts:

LinkedIn allows you to showcase your expertise by letting you publish articles through an integrated platform, Pulse, which is an online content aggregation feed which is an open ended source so that members can publish their own informative content to engage the audience.

Chat Messaging:

In the LinkedIn messaging, artificial intelligence features have been activated to ensure smart replies. This saves your time from busy schedules and ensures quick responses.

Sales Navigator:


This is a paid feature, which gives your business an advantage to discover the right people, organize leads, expand the list of who’s viewed your profile, automatically save the leads and accounts you are selling and engage with prospects. By using a sales navigator, leaders have seen 45% more opportunities.

LinkedIn as a social business networking platform can give you connections that can help you get more prospects, exposure to your brand and other opportunities for growing your business.

Would you like to understand more about how to create the best LinkedIn profile and create a USP of your own brand? We will help you. Futurescape Advertising is one of the leading online marketing companies based in Navi Mumbai.

Get in touch now.

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