Your success on Instagram completely depends on what you post on your business profile. A statistic shows that around 86% of top brands have Instagram accounts, which has grown from 71% from the last year. Today, visual content is majorly liked by the audience and it fetches sales leads. Many marketers are setting up sponsored ads as revenue from ads is expected to reach almost $7 billion this year, suggests a marketing data from Statista.
Is your brand using Instagram target, engage and sell to your customers?
During its launch Instagram gave its first impression as an app for kids and look at its fan following now, it has become a serious content marketing, selling, networking and audience collecting tool for personalities and brands.
It is said to be one of the most popular an most used social networking sites on this planet with more than 200 million active members sharing around 60 million images and 1.6 billion likes per day!
Such is the power of Instagram, Amazing isn’t it? Engagement rates for brands on most social media networks is less than 0.1%, but instagram can stand tall to compete. The average count of instagram engagement for brands is 2014 forester study was an epic 58times higher than facebook.
With numbers like that, businesses on social media can achieve the heights of their business, and as we come across all the trends of marketing, we are sure that you don’t want to be average and go ahead and catch that dream of spreading the word of your business.
It sounds so great that Instagram can give you 58 times greater engagement than facebook compared, whether you are a big brand or just hoping to become an instagram hero.
Go through these amazing ways to attract attention and attain engagement for your social media strategy. These will help you get ideas to see more and see what to post on instagram and will also get you more followers which will help you gain visibility and engagement too!
For retailers, adding product-centric photos is one of the best ideas as your followers will get to know what are the current product launches. They would be keen to splurge on your product when it is presented in a creative way. According to one study, 93% of buying decisions are based on visual appearance.
Add team/ fun photos of festivals or events that take place at your workplace. Today, user-generated content is one of the most powerful content sources for social media. Grow your engagement and attract prospective employees who would love to join your organization. This is a great way to get people interested and hyped.
Highlight social causes:
If you’re involved in any CSR activity, it is best to post them on Instagram. Followers will always like to follow brands that highly care about the environment, people or any philanthropic initiative that makes society better. So, the next time you contribute for any social cause, make sure you spread the word using Instagram.
Want to engage better with your followers? Adding insta stories is a great way to let them know what happens behind the scenes. The ‘stories’ section has also got several options like video filmed backwards, animated gifs, filters or live video to make it more intriguing.
Set up contests or promotional offers:
Promotional posts like contests or offers are always a breather as compared to common posts that cover your brand, product or employee engagement. This will not only help to generate engagement but also help you grow followers.
It is always a delight to reminisce on good old memories. If you been associated with the brand for quite a long time, you can think of posting early versions of your products. One such brand that has been using this theme very well is BMW. It posts photos of its classic four wheeler models.
Whether it is memes, employee/ customer videos or inspirational quote, Instagram is one creative space where you can win customers. We hope these six-post ideas will help you get your creative juices flowing. All you need to do is experiment with creative content.
Do you know digital marketing fetches you better business results better than traditional marketing? We know how to make it possible. Futurescape Advertising is one of the best advertising agencies based in Navi Mumbai. For digital or print enquiries, get in touch with us today.