Engagement is a key characteristic of social media marketing. It is an amalgamation of content and visuals that makes a social media post go viral and engage the target audience. Be it Twitter, Pinterest, Instagram, Facebook or Google+, images are everywhere. Research suggests that content accompanied by relevant images receives 94% more views than content without them. You will find visuals everywhere, but there are some posts which get more engagement.
Making an engaging visual post for social media is important for any brand including yours that wants to increase awareness and grow the customer base.
With so much competition in the market, because every brand is coming up with something out of the box when it comes to creating a visually appealing social media post, It has become really difficult for the marketers to bring out something which attracts the attention of the target audience.
Are you struggling with creating images for social media marketing? If yes then this blog is for you.
Now let’s take a look at these key techniques for creating images that generate engagement among your audience:
Know your target audience:
When it comes to creating images for social media, it is important to know your target audience as much as the brand's product. While selecting an image, one needs to comprehend what experience the target audience will resonate with and what kind of images will sell.
For example, the social media strategy for selecting an image for sports company like Adidas will differ from the image that is chosen for a well-known hotel chain like JW Marriott because the target audience largely varies.
Choose a template:
When a visual for social media is being designed, make sure that you have defined a specific size for a template. Once you know what template suits a particular image, it will be easy to fit the image comfortably within all the dimensions. Choosing a template for social media platforms helps to keep your message and design consistent, which helps the target audience to get familiar with your brand.
Colour and Typography:
An image’s success or failure depends on colour and font style. Colour theory works wonders in grabbing the attention of prospective customers. If you want your message to stand out from the background, then it all depends on both these factors. Choose a font which is easier to read and communicates a message about your brand.
As mentioned above it is a really important aspect of a visually appealing design that is 'make sure that the text of your creation is easy to read.
If the font which you select might look fancy but creates issues for your target audience to read, make sure to avoid it. There shouldn't be any kind of readability problem for your audience.
Remember that most of the masses or people spend a lot of time on their phone and there is already a lot of content which is there to distract them. So your message won't be passed across if the content instantly provides the information.
Elements will be presented according to visual importance:
This topic will cover which visual elements of the design will be conveyed depending upon their role in the creative, so the elements can be colour, type size and positioning to convey the relative importance of information on a page.
Examples of this can be punctuation or syntax, hierarchy enables order and guides your readers to prioritize and understand information more quickly and accurately, and this contributes to efficient communication for your brand.
While creating your visual design remember this everyone reads from to bottom and most cultures read left to right by nature, In order to grab the attention of your audience it is really important for you to maintain standards is important so you need to pay heed to brand familiar to the target audience
Make sure you use your company’s traditional logo to maintain brand recognition on social media. Maintaining a consistency of logo, font and colours is what makes a brand familiar to the target audience.
No matter what client you cater to or what your social media strategy, make sure you aim to create a loyal customer base for your brand. Would you like to discover how to make your social media content and visuals align to reinforce your brand?Stay tuned with us to know how we design social media creatives, which will be covered in our next blog.
Futurescape Advertising is here to help you. We are the leading online marketing and advertising agency in Navi Mumbai.