As the best digital marketing companies in India say, digital marketing is the use of digital channels to market the products and services of brands to reach the consumers. It involves the use of mobile devices, websites, social media, search engines and other similar channels. Digital marketing is different from internet marketing which is exclusively done on websites. It is a broad field which attracts consumers via email, content marketing, search engines and social media.
As shared by the expert marketers from some of the best marketing agencies in India, the main challenge that digital marketers face is how to create unique content in order to survive in the world of digital marketing which is already oversaturated. Brands traditionally focused on marketing through print, television and radio. But with the rise of the internet we saw a shift in the way brands reach their consumers. Digital marketing paves way to two-way interaction between the company and the consumer.
BENEFITS OF DIGITAL MARKETING
Gives wider audience
Reach potential customers efficiently
A broad geographic reach
Getting quantifiable results
Easy and convenient conversions
More connections with customers
FUNDAMENTALS OF DIGITAL MARKETING
Online Advertising :
One of the best ways to reach the target audience and increase brand awareness. Online advertising is the paid aspect of the fundamentals of digital marketing. You will notice some links on the top of search results when you search something. There you will see 'Ad' mentioned. That is online advertising. All the ads that pop up on the screen when you scroll or search on Facebook, Google, YouTube or Instagram are forms of online advertising only. It offers the brand to keep a track on the insights and analyze the reach of all the contents to the consumers.
Content Marketing :
Content marketing is the creation and promotion of digital contents with the purpose of generating brand awareness, traffic growth, lead generation and customers. Content is published on a website and promoted through social media platforms, SEO and even PPC campaigns. Top Digital Marketing Services in India, recommends the following channels that can help in strategizing content marketing are :
Audio or Visual Content
Email marketing :
Still considered by the Best Digital Marketing Agencies in India to be one of the most effective of all marketing channels. It allows the companies to get in touch with the consumers and anyone interested in the brand. Digital marketers use all the other digital channels to get leads with which they can create customer acquisition forms passed on emails to turn those leads to customers. You can send regular newsletters containing information about your company. You can email your viewers the on going offers, discounts, combo offers and special holiday season offers to opt for. The emails can contain the link of your blog posts which can show how much knowledge you cater other than just selling your products. This is a great way of digital marketing. You can share testimonials too on emails.
Social Media Marketing :
The main aim of social media marketing is brand awareness and establishing social trust and credibility. Along with this, your social media posts and tweets promote your brands to attract customers. The end result being increasing the sales and getting returning customers. You can choose platforms like Facebook, Instagram, Twitter, Snapchat and YouTube. Here you can post videos, photos, do Lives, engage on posts and interact with the viewers to experience sales conversions. This is a great way of digital marketing, where as a brand you interact with your probable customers. In this way you can work on removing any kind of misunderstanding and grow organically. Through this marketing technique, you get a detailed insight of your growth.
Pay Per Click, PPC is a method of driving traffic to your website by paying the one who is publishing every time your ad is clicked open. Some examples of PPC advertisements are like -
Google Ads - It allows you to pay for top areas on its search engine result pages at a price per click of the links you provide.
Paid Ads on Facebook - Users can customize videos and posts which Facebook will publish to the news feeds of people of similar interests.
Paid Ads on Instagram - Facebook publish similarly on Instagram, your posts for which you pay to the ones with alike interests.
Mobile Marketing :
Mobile devices have taken over the world like a storm. Every individual on the Earth has a mobile. People start their day and end it with the mobile phone on their palm. So it is obvious that the best way for digital marketing is through these mobile devices. People remember all the ads that they see on their mobile phones more than what they watch on TV. It is a more intimate way of marketing. It can be done through SMS, MMS & in-app marketing techniques. The best Digital Marketing Companies in India now recommend responsive websites or mobile-friendly in order to access more audience. In today's world, almost all desktop and laptop oriented jobs can be easily done on mobile phones. So it is a great way to do marketing through mobile phones.
Affiliate/Influencer Marketing :
Affiliate or influencer marketing is that type of marketing where someone gets paid by promoting another person’s business. If it is your business, you can appoint influencers and affiliates to carry out campaigns where they promote your product and services in exchange of either barter system, where you can provide them with your product or service in exchange of feedbacks or it can be paid, where along with the products and services you pay them a certain amount in exchange of the deliverables. For the affiliates, they get a commission every time someone purchases the item that they promoted. Influencers promote the products through honest testimonials and showing the usage and results of the products and get paid for that from the company. It is a good way of marketing as it attracts more audiences towards your brand through a third party and you get to analyze the insights through every mentions and tags on social media.
Video Marketing :
YouTube is one of the most popular search engines on Earth right now. People check out YouTube videos first before trying out anything new, be it a hotel, restaurant, new product, customer services or just anything. The reason being the simplicity in the demonstration through videos. In today's world, that is why, videos are the best way of digital marketing. In various social media platforms, different types of features are launched that allow video marketing. Reels, shorts, video posts, Lives - all are the various features introduced by Instagram and Facebook, allowing brands and content creators to make creative videos. It is the easiest way to reach a huge audience for digital marketing. Brands find great success with video marketing. Video links are most probable to be found on search engines.
Audio Marketing :
Steadily gaining popularity among the best digital marketers, audio marketing is a great way of marketing digitally. It is not anymore confined to radio. With the advent of internet radio, audio marketing has touched the sky and introduced a whole new world. Brands are investing more money on audio marketing for more returns. Other than internet radio, brands are advertising on music applications like Spotify and Winkle. With podcasts, brands are approaching the audience in more creative yet simple ways for sales conversions and brand building.
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Also, Read Our Article: '5 Digital Marketing Predictions For 2022'