Starting as a social networking website, Facebook has now grown into a full-fledged marketplace with billions of subscribers and therefore business opportunities. As per estimates projected by the Good Facebook Marketing Agencies in Mumbai, Facebook has on an average 2.8 billion users every month and about 1 billion daily active users. Every moment one person or the other, using Facebook, gets advertisements of different brands on their feeds. They get business related brochures on their feeds every other day. And that is extremely beneficial for any brands who are invested in Facebook Marketing.
We have already done an article by including the top tips for creating Facebook marketing posts and gaining more Facebook likes and organic reach. Read the post, Top Facebook Marketing Tips Part - I.
In this article we will talk about some more tips and tricks of Facebook Marketing.
TOP TIPS FOR FACEBOOK ADVERTISING
Here are some tips for effective facebook advertising as collated from some of the best social media marketing companies in India.
Product Sales Ads for Target Audience :
Facebook is coming up with many tools to boost brands. They started the Facebook ads for the products and services that you have and are willing to share on Facebook to boost the sales. You can opt for these ads when you are going to launch your new product. You can easily categorize your products according to your target audience. This will bring in more reach to your posts. So always keep your posts upto date according to your inventory.
Post Boosting Technique :
It is a great thing to boost your Facebook posts. But it should be done in the right way. Bringing in high quality photos & a good write up would not be enough. You need to boost your photos from the ads manager. Along with that you need to check out the favorable timings when your posts get the highest reach. You need to customize the content as per your target audience. Double check the spellings and the sentence construction. All these steps would help you further to increase your post's chances to reach more audiences the right way.
Usage of Dark Posts to Reach the Mass :
Dark posts are targeted ads, which show up as sponsored posts to the targeted audiences. It won't be seen on the feed of your followers and on timelines. You can create dark posts from the ads manager account. The dark posts provide more in-depth details. It gives more knowledge about your target audience. You can segment your posts based on specific sets of audience. Here your followers won't get spammed by the similar posts of the same products, instead your followers get to see a customized version. These types of posts keep your feed cleaner.
Turn Carousel Posts into Ads for Visual Impact :
Carousel ads are a new addition with great benefits. In a single ad your followers either get to see different products or a single product in different forms. The best part is that the carousel ads come with links which with every click land up on your website. You can easily mix and match these ads with photos and videos.
Cross Promotion of Ads on Facebook & Instagram :
Facebook & Instagram are under Metaverse so they both are linked. And each day they are coming up with new tools and options. If you have a Facebook Page you can easily share and promote in Instagram and vice versa. All you have to do is open up your profiles on both the platforms and link them. Your Instagram account should be connected with your Facebook business page as the ads are operated from Facebook ads manager account. You need to turn on the Instagram ad feature to allow ads to be posted on both the platforms. These must be mobile friendly else nothing will work.
Facebook Ads Manager to Keep Everything Organized :
Facebook ads manager settings is a great help for those opting for ads on Facebook. It helps you keep track of all the ads that you are running on Facebook. You can opt for the Ads Manager from Insights. There you will see sections based on different ad categories. From here you can opt for anything and explore.
TOP TIPS FOR FACEBOOK’S ANALYTICS
Some useful insights on Facebook’s Analytics highlighted by best Facebook marketing agencies in India that can help you devise your marketing strategies.
Facebook's Insights as a Tool for Tracking Engagement :
Facebook's Insights tool is a super beneficial and easy method to track your engagement. The Insights, Facebook’s internal analytics system of your business page breaks down the data for you to process through and use as per your benefits. To prove your engagement level with your audience, you can show the detailed information from posts likes, comments, shares and reach. Your reach shows you details with which you can assess whether your posts attract the right amount of traffic or not. The followers data acknowledge you with the information about the size of your audience and give a percentage of the total people reached. Through page views you get to know how many have viewed your page. Through the data gathered from actions on page, you get to know whether your audience is actually engaging with your content and brand. If yes then what are the actions they are taking to connect.
Comparing Social Engagement Reports of Facebook Analytics & Other Analytics Tool :
There are many apps which work as a tool to analyze and compare the engagement, interactions, mentions, tags, posts, likes, comments, shares, reach and views on Facebook.
Tracking of Facebook Traffic with a UTM :
A UTM is a short code which is added to your link. You can connect it with your analytics and then you can easily find out insights on your website visitors and sources of your traffic. By using UTM, you can easily find out what works for you and what not. You can set realistic goals that could be achieved through your Facebook activities.
Testing of Ad Design & Copy :
Even though you are investing in Facebook Ads, still you didn’t achieve the desired success. Is that the case for you? Well that is because you didn’t test the ad design and layout properly. To get your ads running with success, you have to test out the design, the content, the colors, the images & the copy length. You also need to check on the value it offers to the targeted audiences. And you need to use good calls-to-action.
Value Customer Service :
A good customer service helps in brand building, building trust and a strong community. It reduces churn and customer turnover. Through good customer service you can show your dedication and humanity. With social media channels, customers prefer to directly confront through these channels instead of email or calls. Facebook is a great way for your customers to ask for your services. So you need to be prepared for all the communication and solutions. You should provide a valuable, helpful and polite interactive experience to your customers.
Giving Free Content for Bigger Goals :
When you do your business through Facebook, it should not always be about making sales for profit and money. It should be something through which you can add value to the community. You can share your business secrets through BTS (behind-the-scenes) videos or images which reveal how you achieve your goals and what you do for that. If you provide your audiences more value so that they can build up their own ground, they will start trusting you more and can relate to you. They will depend on you thus being your returning customer at times even. You will know your community would always be there to support you.
Do you find Facebook Marketing beneficial for your business? Share your experience, feedback or even queries about Facebook Marketing in the comments below.