The main focus of a website designer and a website owner need not be the same but could be entirely different. The main agenda of the website owner could be to promote the website, generate leads, maximize business and earn profits. Whereas the aim of the digital marketer and the SEO could be to optimize the website for higher rankings and traffic. One of the most important prerequisites for a successful business is that it should have a business website that is social media friendly, very responsive, easy to navigate, and must be simple, neat and clean. The website must connect to the latest social media trends, and if not, it has to be modified in order to ensure that it is social media-friendly.
In this article, let us try to understand some important aspects which could help increase the frequency of interactions of website visitors between websites and social media.
It wouldn't be surprising to learn about the fact that the majority of the users are using their mobile phones for interacting on social media. With mobile phones accounting for 50% of global web traffic, it is very important for businesses to build responsive websites for mobile phones.
Buttons and icons are attractive visual representations on a web page that stand out from the contents of a page. Thus the social media icons on websites such as Facebook, Twitter, Instagram, Whatsapp, and Pinterest on the web pages must be clickable and the visitor must be able to navigate between the website and its social media pages. The social media icons must be strategically placed on the website so that visitors who read the contents of the page must be able to easily share the page on their social media profile.
Commenting on social media channels
Providing social media icons on your website will encourage visitors to click through and leave comments. These comments posted by the visitors will be viewed by more people on multiple social platforms and this can help you attract more traffic to your website.
It is important to create a social media-friendly website with page relevant buttons that links out to major social media platforms. For instance, if your visitor is now on the About Us page on your website, you need to have proper social media buttons that take the visitors to the profile page on that particular social media. Or maybe if you have a product page that has an associated campaign on Twitter, you could provide a hashtag or link the Twitter hashtag to the button on that page. This is a process to retain the visitors and encourage them to engage on your website. It is important to redirect visitors to your social media page and the reason is that the users might not make a decision to buy your product the first time they visit your page but redirecting them to your social media page will help them see the comments and reviews of the product or service which might encourage them to make a purchase on your website.
Intersperse web page contents with social media screen captures as proof
The comments and user reviews posted by your past and existing customers will provide the visitor with an understanding and impression about your product or service. The comments posted on the social media pages can be captured through screenshots and they can be interspersed with the website content which would leave a positive impression in the mind of the visitor which would help you increase your brand presence.
Content is important
What could encourage a visitor to share any piece of content on your website to their social media page? The content on your page must have an intrinsic value that evokes the desire of the visitor to share the particular content. Another way to encourage people to share your website content on their social media profile is by offering inducements such as discount vouchers for shares. The content on your website must be able to motivate the visitor to share the content on their social media profile. If you intend to redirect visitors to social media sites, you need to regularly and frequently update the pages and the content in order to retain the interest of the visitors.
It is not always necessary that the traffic flows from the website to social media. The reverse could also happen where the traffic might get into your website when you publish a post on a social media platform with a link to our website. But on the other hand, it could go bad if you infuriate the visitor by asking them a ton of details without a systematic fashion and the visitor is not provided anything in return. Instead, if they are given a choice to proceed to view the web page by filling or not filling in the details, there are chances that the visitor would consider filling in the details.
It is not easy to manage a website and its social media pages simultaneously. Hence it would be a good idea to hire a team to manage the landing page for social media and help you develop a neat and highly appealing website that would help businesses convert their visitors into loyal customers. You can consider Futurescape advertising in order to develop responsive, user-friendly websites that would easily help you increase engagement and conversions.