Social media trends are evolving with new features and changes in algorithms. A few years ago, Snapchat was known for its disappearing content but now even Instagram has it and more than 500 million people are using this feature. Marketers need to evolve by keeping an eye out for the latest trends in social media.
Let us discuss some of the most important social media trends in 2021:
1. Live streams will remain popular
The COVID-19 pandemic has forced businesses to go digital. Businesses now prefer zoom conferences over face-to-face meetings. Since the pandemic struck the world, Facebook witnessed a massive surge in messaging and live streaming thereby increasing engagement. People love interacting with brands right from the comfort of their homes.
2. Stories as a content format
More than 500 million users interact with Instagram Stories on a daily basis. Hence it is essential for brands to consider publishing Instagram stories as part of their content strategy. Stories in the form of videos stand more chance to be viewed than photos. As per a SocialInsider study, it is found that stories in the form of photos had more drop-offs than video which means that people like to spend more time watching videos than photos.
3. Virtual reality will become more popular on social media
Virtual Reality (VR) is one of the most recent technological trends in the digital space. Interacting through VR gives people a sense of being present at that place. Since social media platforms are pushing forward with adopting this technology, virtual reality is going to gain more popularity on social media.
4. Augmented reality as a media trend
Augmented reality only requires a smartphone and it is more accessible than VR. Augmented reality is interactive and encourages engagement. It has become one of the most important social media trends and brands have been creating amazing AR filters to promote their products or initiate interactions with followers. Augmented reality helps the audience be engaged and entertained. If you rightly implement AR into your marketing strategy, you could take your brand to a different tangent.
5. Social commerce will continue to grow
The social media industry is trying all possible ways to enhance user experience that enable users to select the product or service on social media and make the transaction without having to go to any new browser or tab. Facebook allows you to set up shops on the platform wherein users can buy products directly from the Facebook platform. This will help brands to increase the sales of their products or services on social media. Lately, it is seen that people use social media to research products or services and customer reviews influence their purchase decision. Allowing users to buy products on social media helps reduce the chance of transactions being abandoned.
It is important for brands to take advantage of social media channels in this day and age where people use social media for more than 3 hours a day. Futurescape advertising will help your business set up your business on social media and will help you with branding and promotions of your products or services and will help you accelerate your business and increase sales.