It is a fact that digital marketing is the talk of the town as digital marketing helps businesses to increase their reach and expand their customer base in a shorter span of time compared to traditional print marketing. Digital marketing helps businesses derive value for the money they spend. Today, it is imperative for businesses to keep up with the latest digital marketing trends and understand the intricacies of digital marketing.
What is Digital Marketing?
Digital marketing is often considered online marketing but it is more than that. Digital marketing refers to a marketing procedure that uses different digital channels to reach prospective customers. Some of the most used digital marketing channels are mobile phone messaging (both SMS and MMS). email marketing, social media marketing, display advertising, search engine marketing and apps.
Let us discuss some basic digital marketing strategies that small, medium-sized and large businesses can use to promote their products or services.
Few Basic digital marketing strategies that can be used to promote your business.
Your business website
A business website is very important for a business to succeed. However active you may be on social media, it can't replace a business website. A business website is a place on the internet where you are in complete control of your message. However advanced and attractive your website is, if it is not mobile-friendly, it would score a very less chance to be ranked on search engines. An easy-to-use and mobile-friendly website stand more chances to get ranked on search engine result pages (SERPs).
Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing your website in order to be ranked on search engine result pages. It is an organic process. In order for Google to rank your website on the search engine, you need to have the right keywords in your website, must have a good social media presence, your website must have references from external sites, and much more. There are several digital marketing agency services offering specialized SEO services that help you grow your business website on sear engine result pages.
Local Search Engine Optimization
According to Google, there have been more searches conducted from mobile phones than on desktop computers. Google's search results now favour websites that are optimized for local search by including location-related information and location-related keywords. In order to get your website ranked on local search, you can claim your business location on local search directories such as Google My Business (GMB). You also need to make sure that all the information listed such as name, address and phone number are exactly the same on all the local search directories. You need to make sure that you use exact words instead of short forms; for example, you should not use 'St.' in one listing and 'Street' in another. In case, if your NAP (name, address, phone number) varies from one listing to another, search engines may not be able to recognize it as the same business mentioned and this can hear your search results.
Email marketing is the third most popular digital marketing method and it is used by nearly seven in 10 businesses. Approximately 47% of people across demographics check their email on a mobile phone and 81% of those use smartphones (as opposed to tabs). Around 33% of email opens occur on mobile devices and hence, you must always prioritize optimizing websites for mobile phones. It is best to keep emails short, with a very clear call-to-action and it is better to use plenty of white space so that it is absolutely made clear of the buttons or links in the email.
Read our article on 'What is Email Marketing & Why Does My Business Need It?'
Social media marketing
According to Clutch, around 83% of companies use social media as a marketing channel to promote their business. You need to ensure that you are keeping track of the latest social media channels.
Content marketing is the process of creating and marketing content such as blog posts, ebooks, white papers, infographics, videos, etc. which can be shared on digital platforms.
In a nutshell, it is imperative for business owners to understand the basics of digital marketing which would help them scale up their business in the digital environment. Futurescape Advertising is one of the best companies that provide holistic digital marketing agency services and help businesses market their products and services on the world wide web. If you are looking out to promote your business on the web, you can contact us at email@example.com