Your online website is your work and passion’s reflection in the digital medium. The audience gets to know you, like you and communicates with you through this portal. So it becomes absolutely a necessity to make this portal trustworthy and safe for the mass to engage in.
WHAT DOES CREDIBILITY STAND FOR?
Credibility means the quality of being trusted and believed in. It comprises the objective and subjective components of the believability of a source or statements or facts.
FACTORS TO BE INCLUDED TO INFLUENCE BLOG’S CREDIBILITY IN BLOG MARKETING:
Want your audience to visit your blog, engage, share with others, purchase and share feedback? What you need to do in the first place is to build their trust in you and your blog. Make them feel safe.
In this digital world, to make the audience stay for 30 seconds on your blog site is not at all an easy job. Following are the factors that if practised can actually build your blog’s credibility and garner more traffic --
1. CONSISTENCY IN CREATING BLOGS:
The key to running a successful website is to be consistent in publishing and maintaining an active blog. In blog marketing, being consistent helps massively. Not only it appears in search engines, but it also ensures to garner the trust of your audiences. Your audience will return more to your website to check out your content.
2. IMPLEMENT SOCIAL PROOF:
Establishing social proof of your website is important for its credibility. You need to share links to all your social media pages on your website, starting from the home page.
If you can provide a list of your clients with whom you are connected socially, that will work as a bonus.
3. ACTIVE, UPDATED WITH SIMPLE CONTENT BLOGS:
Other than being consistent, it is important to keep the blog active in various ways, other than just promoting your business. You can blog about several do-it-yourself works or on trending topics. Keep the language simple and easy to understand with simple sentences so that anyone checking your blog finds it easy to relate to. Keep in mind to use proper grammar. All these make your audience feel safe.
4. ADVERTS AND THEIR USES:
Advertisements on blog sites attract money. Usually, advertisements are placed on blog sites that are mostly related to the website. Well branded advertisements strengthen the trust of the audience. But if your blog is full of advertisements and after every 10 seconds, ads pop up, then it turns out to be very irritating and that might lead to a decrease in credibility. So keep in mind to place adverts in places which won't annoy your reader.
5. ACKNOWLEDGEMENT OF THE SOURCES:
Acknowledging the source of any information used in your website is very much important. You need to mention the sources from where you got the information or knowledge that you are sharing on your website. The audience would appreciate your honesty and will return back for more updates.
6. FIRST IMPRESSION:
It is often said that the first impression is the last impression. So keep in mind a few things like - Use a fast loading website to retain the audience as if the page takes time to load, then your audience will leave the page quickly. Second, apply a good web design for seamless navigation. Third, update your blog and plugins and take special care to eradicate any broken links, missing pages, bugs and slow web pages.
7. LEGIBLE AND CLEAR TYPOGRAPHY:
The audience gets attracted to large & clear typography. You need to keep your fonts larger so that it becomes easy for your audience to read and understand.
8. CONTACT INFORMATION:
It is absolutely important to provide all the needed contact information be it - your name, your business name, your address, contact number, your social handle names, etc. - on your home page, so that your audience feels safe and can trust you.
9. HIGH-QUALITY VISUALS AND DETAILS:
Don’t forget to add your fellow employees’ photos and details to your website. Add in your bio in the “‘About Me’; page with a good photo. It will help the audience to identify with the authenticity of the brand. Always use high-quality original images and visuals on your website to keep the blog vibrant.
Sharing some more factors that influence the Blog Credibility:-
1. Customer Testimonials
2. Professional Reviews of Customers
3. Reviews from Influencers
4. Proofs of Collaboration Work with Reputed Influencers
5. Use of Trusted Logos & Seals
6. Mention of Featured Works, Press Coverage & Awards
7. Details of Products & Orders
8. Good On-site Research Work
If you want to attract more visitors and generate more leads, you have to work on your blog’s credibility. It is important to gain their trust. Once you start practising all of the above factors, you will be pleasantly surprised to see more traffic and conversions for your website and business.
Read our article on 'MONETIZING YOUR BRAND’S BLOG'