I think, by the time, we all are well aware of the importance and benefits of social media marketing for businesses. It is indeed a mandatory tool to be used when attempting marketing of your brand to the mass. However, there are certain notions that I often get to hear from the people, regarding social media which are not totally valid. I am terming them as ‘misconceptions’. In today’s post, let’s talk about ten (out of many others) such misconceptions that are shrouding the idea of social media marketing.
1. “Being active in all platforms”:
The moment we consider social media as our marketing channel, the general tendency is to begin finding out all the platforms available and create a business profile. A month down the time most of the profiles (if not all) stay inactive. This actually does no good to your brand, instead does a little harm in fact.
2. So, what is an effective way to proceed?
Instead of searching for available platforms, try searching which are the platforms where your core target group are mostly available and active. Try not to create more than 3-4 business profiles, because it is not only about creating profiles but also maintaining them on a regular basis. For that matter, merely 2 active and updated profiles can benefit a brand more than 4 inconsistent profiles.
3. “Post as much as possible”:
Well, another common misconception. For the sake of posting, people even begin posting stuff that are remotely related to their brand and practice. The idea is to keep hammering your brand name and logo to people’s mind. Trust me, too much hammer can be very very irritating and actually dilute your main content.
The best way is to create a routine for the posts and follow it consistently. Allow pleasant gaps between your posts. See that your posts are not too frequent to jam up, again not too delayed that it almost goes out of memory and each time need to create a fresh impression. Deliver quality content at regular intervals.
4. “Lack of content”:
“My brand provides very limited services/products, how much new stuff can I speak about these few things.” This is a very valid worry as to what to speak so much about one or only a few things. Isn’t there a risk of running out of content after a few months?
Well no, because there is no end in creativity. You can always find out creative ways to put forth your brand. Also, we can create posts like awareness, educational that are related to the service and products. You can promote your customers’ feedback and always devise out new ways to promote.
5. “Only for young target groups”:
Many a time, social media is regarded as a medium only for younger people. And hence businesses whose Target Audience is not young, they tend to ignore social media as a medium for marketing.
However, the notion is not right. These days more and more elderly people are making accounts with social media platforms and surprisingly many a time they are spending comparatively more time in social media than the younger people. Therefore social media marketing really has the potential to benefit business with varied target age groups.
5. “Negative comments are too risky”:
Well, this cannot be passed as a total misconception, as negative comments may influence your brand image but then it cannot be tagged as “too risky”. Why? Because negative comments actually help you in understanding the glitch areas much faster, which you can address and resolve at the earliest.
Coming to the brand image, well expert marketers can turn a negative situation to their benefit very easily. In this case, respond to the comment with politeness and accept the flaw (if any) and promise to resolve it faster. Responding negativity with politeness pulls up your brand’s humbleness. Then don’t forget to address the problem. Once resolved to see that you respond the comment saying it’s done and thank the person for bringing out the flaw at the earliest. You may also offer them a discount voucher if possible. This will portray your brand as customer-centric and always ready to improve services.
6. “Social media is free”:
Yes, creating a social media account is free. Also making posts are also free. However promotion is not entirely free. To reap maximum or for that matter considerable benefit from social media, a post need to reach the maximum audience and that too to the right target group. To ensure the same, businesses need to promote their brand pages and make sure that it reaches the right category and number of people. Social media marketing tools help you address this demographic and geographic specifications, but they do come for a price. Therefore, in case you are considering social media as a marketing vehicle for your business, do set out a budget to use the medium to the full benefit.
7. “No need to pay attention on creativity till the time i post often”:
No! It is a myth, you have to understand that creativity and content both are important to get more attraction towards your page, it is a basic thing that if the audience would get a good content, they will automatically follow the page and due to that, there would be a brand awareness that’ll be increased. Posting good content & creatives will also help you get organic reach without spending a single penny.
8. “Few industries don’t need social media”:
One of the biggest myths that I've come across, every industry should understand that at the end of the day, they are in a service industry and they are selling a product, service, or be it anything. To sell that particular product they need to make their brand awareness higher reach to the audience from every possible platform. Social media is one such platform that involves an audience from everywhere in this world, be it national or global it has attracted everybody, and posting ads and promoting your whatsoever brand on social media would help you gather a better brand recognition and business.
9. “Whatever i do, I won’t be able to catch up to my competitors”
This is not true, no brand has to catch up to their competitors, every brand and product which is different in their own way, every product has their own capabilities to be selled and earn business, there has to be something which sets you apart from your competitors and that’s why your social media page has to be on a different level which will set you apart and show the positivity towards your name.
10. “Social Media marketing is not important as traditional marketing”
Social media marketing is more important and profitable actually if you compare it with traditional marketing, with traditional marketing your reach is limited and only national, with social media marketing, there are huge chances that your brand may become famous internationally, social media marketing is a huge chance of earning money in different currencies by getting global business.
Here are some common misconceptions that any brand and products can face, feel free to get in touch with Futurescape advertising & find unlimited ways to promote your brand.